Marcs asks ‘What do you think is Iconic?’ in new short film for the upcoming ICONS collection

Your favourite tee, a crisp shirt, the oh-so-easy-to-wear shirt dress worn day in and day out these items offer comfort and reliability. Embedded with memories and experiences these items are softened by familiarity and repeated wear. They are the building blocks of the Marcs man and woman’s wardrobe. This season Marcs elevates these traditional items to cult status.

Marcs proudly brings you the new ICONS. A collection of six classic items, the ICONS collection if one you keep coming back for. Make yourself familiar with the Pammie tee, the Cate shirt dress, the Carrie button up for women, and the Brando crew, the Arnie v-neck and the Elvis button up for men.

“Customers were coming into store requesting these items by name. Weknew we had a really great fit on our hands. The fit is consistent andflattering, the fabric is of the highest quality and the make isflawless. These items underpin the collection every season.” says LornaPerrin Head of Marketing.

VIEW THE MARCS ICONS FILM.mp4

Mark Keighery first established the Marcs label in 1979 with a greatrange of classic men’s shirts.  The men’s range further developed andsoon after womenswear was added (and the Marcs brand was born). TheICONS were all introduced under Mark’s leadership and are available atMarcs to this day. Available all year round in the hottest colours ofthe season, these classic staples show true style has staying power.

In a move back to basics MARCS pays respect to its founding designerMark Keighery. It is an acknowledgement of Marcs’ heritage,encompassing over 30 years of history steeped in the Australian fashionscene. The ICONS collection introduces the future Australian ICONS inan exclusive photo shoot. A short film of young and veteran Australianshits the Marcs website March 2010.

As one of Australia’s foremost fashion brands and retailers, Marcsitself is an Australian fashion icon renowned for its tailored casualwear and timeless design for men and women. Marcs is an innovator inluxury basics, and leads the way in urban chic with its relaxedcollections for work and play.

But what is an ICONIC Australian? The ICONS collection and launch digsdeeper to flesh out what shapes an iconic moment to you. Marcs wants toknow… WHAT DO YOU THINK IS ICONIC?

Credits

Agency: Creative Justice Pty Ltd

Creative Director: Chris Dent

Director: Chris Dent