Schweppes digital duties handed to Sputnik

Sputnik Agency Melbourne has been appointed by Schweppes Australia as the new digital agency of record for the client’s Schweppes brand.

The win strengthens Sputnik’s national foothold in the highly competitive FMCG online arena, adding to its blue-chip client list that includes Johnson & Johnson in Sydney and Sanitarium.

“We felt that the Sputnik proposal was best placed to assist Schweppes in building an emotional connection with the next generation of Schweppes loyalists,” said Darryn Wallace, marketing director, Schweppes Australia.

“Sputnik’s impressive combination of strategic, creative and technical ability proved the most compelling proposition in what was an extremely competitive pitch process.”

Schweppes is a wholly-owned subsidiary of Asahi breweries and is a manufacturer, distributer and marketer of well known brands such as Schweppes Classic Mixers, Schweppes Mineral Waters, Schweppes Lemonade and the exotic Schweppes Agrum Collection.

As part of the pitch process, the agency challenged itself to create a branded digital experience that was both unique and new to the category.

“Schweppes obviously has an extremely rich heritage and market leading position,” said Stephen O’Farrell, managing director of Sputnik Agency.

“To be able to leverage this position and build relationships online with the next generation of Schweppes consumers is an extremely exciting opportunity for both Sputnik and Schweppes.

“We have all grown up with the brand and are thrilled to be working with them.”

The Schweppes victory follows on from a number of recent new business wins for Sputnik, including Betstar and Skills Victoria.