Adshel Christmas promo concludes with 833 Adshel advertising panels donated to charities

The 2010 Adshel Christmas promotion has come to an end with 833 Adshel advertising panels donated to 25 charities across Australia and New Zealand. This exceptional response is testimony to how much Adshel’s clients and business partners appreciated the opportunity to donate an Adshel advertising panel to a charity of their choice as part of this promotion.

This is the second consecutive year the Adshel Christmas promotion has run. Due to the overwhelming response to our 2009 Christmas promotion, it was decided to bring the ‘Importance of Giving Back’ concept back in 2010.

The promotion started with the simple idea that at Christmas, instead of receiving hams and mince meat pies, Adshel’s partners might prefer to give. And who better to give to than those organisations who themselves never stop giving – the charities of Australia and New Zealand.

For the promotion, Adshel utilized its Christmas mini-site, which showcased 25 remarkable charities from across Australia and New Zealand. Upon receiving Adshel’s Christmas message, Adshel’s clients and business partners were directed to this mini-site where they could view the charities and select one they would like to donate an Adshel advertising panel to. From there the visitor could view how their donated panel fit within the mosaic of panels donated by others.

In addition to the donations, appreciation of this gift by our clients and business partners has been heart-felt:

“I really do love this interactive card, very clever and generous at the same time, good on you!

“Oh I loved this last year – very cool you are doing it again!”

“This is such a brilliant concept – congratulations for doing it again – such a feel good Christmas card!”

“Thank you so much!  This is a beautiful campaign, very lovely indeed. Great concept!”

Adshel is committed to supporting not-for-profit organisations as a part of its community and environment programs. Over the past 10 years Adshel has provided more than $7,600,000 in free media space to culture organisations and charities across Australia and New Zealand. With this promotion, the New Year for 25 charities has just been made all the merrier, and Adshel looks forward to posting their campaigns on in 2011, spreading the word on what wonderful things they do.