Alcohol: Know when to say when the message in ad campaign for NSW Health via GPY&R Sydney
January 29 2011, 10:25 am | | 17 Comments
George Patterson Y&R Sydney has launched the first stage of a major education campaign highlighting the problems of alcohol consumption and abuse on behalf on NSW Health. ‘Know when to say when’ explores how and why we drink and how the community needs to address entrenched behaviour about drinking and its social and personal consequences.
17 Comments
Weak as (lite) piss.
True. but that voice is tired. need someone new.
Uninspiring
Beginners ad…
this’d be better if the brief was to convince some govt body that more money is needed to combat alcohol abuse.
it shows me there’s a common thread that effects a cross section of society, but doesn’t really make me think i should stop on a personal level.
and i drink a lot of fkn alcohol.
Why do all these ads look the same? It’s interchangeable with the feel and tone hundreds of other spots. And why are we so slavish to quasi realism?
What waste of money literally pissing it away when it could have been a great campaign in the right hands
Know when to say when, Verity
Lot of behavourial change experts on the blog today. Unusual.
I think it’s fucking tops.
Course, it could be because I’m a struggling alcoholic…
Guys who commented above, no ad can get people to stop drinking or smoking or taking smack. Best it can do is get people to think a bit more honestly about their particular habit.
This is a very good piece of work.
Top work guys…
I really liked it!
I think its great showing a range of different ages and sex really shows everyone has a limit, no matter the age or sex…
If it was done with real sound, ie the dudes having a blue at a BBQ, the chick having a hack in the cab, maybe the realism of the problem could have come out a little more.
Voice over makes it just another ad written to an all too familiar montage formula.
As it is, looks the the same ad I saw back when Bob Hawke was necking yard glasses at uni.
In my opinion.
Your brief is showing. Looks like the client wrote it.
is it bad that it made me laugh remembering how loose (and awesome) the weekend was?
What a shame that a reasonably good line was used so unimaginatively and predictably.
Thank F*@K the NSW are on the way out. Every cliche I have seen in the “STOP whatever” campaigns. Nothing new or original. Vok manne, julle kan beter doen.
When.