More than one month’s profits to flow to flood victims in new Pauls Milk campaign via BCM
Pauls Milk, producers of the Smarter White, Trim, Skinny, Zymil, PhysiCAL and Breaka flavoured milk brands, has developed a campaign, through BCM Brisbane, which promotes the fact that Pauls will donate all their Queensland profits to the flood relief effort through until the end of February.
The campaign will use TV, radio, outdoor and print, with paid media activity, starting tomorrow.
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Says BCM Partner Kevin Moreland: “The campaign was conceived andproduced in less than a week from initial brief and is a credit to thewhole team involved.
“I hope there will be strong take up of the offer, which is extremelygenerous, particularly in light of the fact that Pauls themselves hadbeen seriously flood affected at two of their processing plants inQueensland,” Moreland added.
18 Comments
Best flood appeal I’ve seen so far. By far.
Simple yet gets the message across. Give me a tall glass of the white stuff please.
Good to ad land giving back. Good on ya BMF!
Is there a BMF Brisbane?
Great to see. Very special indeed.
Hearts as pure as the milk. If not pura.
Great work BMF. Just great!!!!!
One word…. Superb.
I for one am giving BMF a hand. A big one.
where does bmf fit into this chain..not mentioned in release?
There is very little money made from white milk. The Feb profit will be bugger all. This is a stunt!
First time I heard it I thought the VO said:
“Since the floods hit it’s been all hands on dick to get Queensland back on track.”
Now that would’ve been a cracker ad. “But Pauls is actually doing something, unlike those other browny-point scoring wankers. Instead of putting our prices up in this time of need, we’re donating our profits to the poor bastards.”
7:06. I feel sorry for you to be so cynical and bitter about a company doing some good. Sometimes it’s not so much about the amount of money, but rather the intention.
check out milksucks.com
It’s actually BRisbane agency BCM who created this. Not BMF.
read the article properly
great initiative – ordinary ad
Nicely shot. A simple idea nicely executed.
bad ad – pass it on