IAB reveals the five submissions for its Online Audience Measurement Services tender

January 31 2011, 6:40 am | BY Lynchy | No Comments

PaulFisher.pngIAB Australia has received five submissions for its Online Audience Measurement (OAM) Services tender issued late last year.

The five OAM submissions were received from Colmar Brunton with Gemius, ComScore, Nielsen Online, Roy Morgan Research with Effective Measure and Vizisense.

IAB’s Technical Review Group has commenced reviewing the written submissions and will this week meet with each of the organizations who will present their submission in person.

Of the OAM submissions received, all have come from Australian organizations or Australian offices for international brands. Two submissions are joint: including Colmar Brunton who is partnering with European online audience measurement agency Gemius; while Roy Morgan Research has partnered with Australian online audience measurement company Effective Measure.

Says Paul Fisher (pictured), CEO of IAB Australia: “We’re very pleased with the industry credentials of the tendering companies and the breadth and caliber of responses. The TRG is well briefed and ready to examine the submissions in detail over the coming weeks and months. The culmination of this extensive and rigorous process will be the most significant single event in online audience measurement in Australia. “

IAB Australia announced late last year it is seeking to appoint a sole and exclusive preferred supplier for the provision of OAM services in Australia. A specially convened Technical Review Group chaired by media measurement expert and veteran of TV, outdoor and newspaper measurement tenders Ian Muir, will review all submissions against detailed and extensive technical and business requirements.  An announcement of the preferred supplier will be made in the first half of 2011.

The four Campaign Brief websites (Australia, NZ, Asia and WA) are the only ad trade press – defined as sites that also have a print edition – in the region to be IAB audited. International creative site Bestadsontv.com is also audited by the IAB.