M&C Saatchi Australia digs deep for Flood Relief
M&C Saatchi raised $18,000 for flood relief from a party it held on its rooftop on Tuesday night.
Agency staff “got their Aussie” on for the Australia Day eve fundraiser that featured an Aussie BBQ, ANZAC biscuits, green and gold deserts and drinks, all supplied by M&C Saatchi for a gold coin donation.
Staff rallied around to pull together an amazing swag of prizes thatincluded music festival tickets, dinner vouchers, music, hotel stays,an Xbox 360, a Play Station 3, beauty therapy, magazine subscriptions,a signed Wallabies jersey, Aussie cricket bat etc, etc for theauctions, silent auctions, tombolas and various raffles held during thenight.
A highlight of the soiree was senior account manager Andrew Hendersonbeing auctioned off. M&C Saatchi Australia managing director DavidWhittle was the highest bidder, paying $350 for a week of Hendo at hisbeck and call.
Make executive producer Jacqui Ford was the top bidder with $220 forM&C Saatchi’s resident people mover Tibor Misic to drive her towork every day for a week.
As well as the big night, the team in the M&C Saatchi Sydney caféwhipped up batches of ‘Save Aussie’ burgers and cheese toasties forstaff throughout the day, with all proceeds going to The Premier’sFlood Relief.
Mr Whittle said the enthusiasm from staff and clients to get behind the event and the cause was inspiring.
“We’ve all watched the death and destruction caused by the floods inQueensland, Victoria, New South Wales and Tasmania and have all wantedto reach out and help.
“What better way to do this than to come together on the eve of our nation’s birthday to lend that hand.”
M&C Saatchi would like to thank the following sponsors for theirgenerous prize donations: Qantas, Westfield, Steggles, EMI, UniversalMusic, Shorties Liquor, David Jones, Hugo’s Bar, Pizza Hut, Lloyd LomasHairdressers, Garden Brasserie, AdNews, Australian Creative Magazine,B&T Magazine, Original Bootcamp Australia Pty Ltd, PlaygroundWeekender, Maude Toohey Make Up, Shona Joy, Edge Studio, Hair &Beauty, Blow-dry Boutique, Azzolini, House of Iluka, Corner House,Bondi Pizza, Event Cinemas, DUGG, Infinity Bakery, Tivoli Restaurant,Sydney FC, Pepsi, InterContinental Hotel Sydney, Blue Hotel Sydney and Bang PR.
PHOTO CREDITS
Left Photo
M&C Saatchi management partner Christine Gardner and M&C Saatchi Australia managing director David Whittle.
Right Photo
M&C Saatchi account manager Phil Clarke (right) auctions off senior account manager Andrew Henderson.
13 Comments
Awesome work guys!!
And if anyone wants to attempt to take me on Halo Reach on my newly auctioned XBOX360, my Microsoft user name is TheWazzz.
(Don’t ask.)
Doing good is nice, but exactly how is this relevant to CB?
I didn’t squash a spider in the bathroom at my agency this morning – if I whip up a press release about saving animals will it get published here?
Dear 12.13 you are bitter nasty horrible vile pig of a person. fuck off. Your negativity will give you cancer. Give it up. You’re ruining everybody’s day. Especially mine. Well done M&C. It’s a very nice thing to do and I’m happy to hear about it.
Nice…see, no need to do an ad.
Yeah, M&C should have jumped on the award flood bandwagon and done some scam.
That would have been better.
(Especially if it’d been done by the same client for the same subject, eh BWM?)
Fuck it. They raised loads of money. Good on ’em.
$18,000
Fucking awesome work.
Take a look at that BWM.
Anony a Anony is it? 🙂
Well, to the first anony who posed the question what did it have to do with CB..I actually think the question fine. Perhaps a tad cynical (?) but that’s interpretive… anyway… what was the question again?
Oh, ok..if you consider raising funds to assist with Qld/Vic floods as a campaign, then, I assume showing the outcome of the methodology and method utilised by this particular company to assist with said campaign, fitting.
I’m actually reminded of an excellent comment I saw on Twitter in 2010. Someone posed that whereas at one time we were all content to ‘hear’ [read] where someone was; now we wanted to ‘see’. So, I would prefer to ‘see’ a glimpse of what M&C Saatchi did than simply hear about it.
Could we appraise and analyse the campaign? Sure we could.
Now, as an adjunct comment, have some folks been very keen to be seen as doing the ‘right thing’? Yes. No doubt about that. A classic example were the people pushing to gather donations even while the Red Cross and Salvos et al were saying..please, no donations. I would suggest that individuals who barrel on ignoring all common sense requests are perhaps not considering those in need as much as they should. BUT, altruism – whether it truly exists and so forth – is another topic..and I dare say…not suitable for this blog. 🙂
I don’t find it overly problematic for people to want to get a pat on the head from time to time btw. I know I do. I think that’s part of being human and perhaps retaining the child within us. Not altogether a negative trait although encounter groups from the 60’s would howl me down.
Please don’t continue to abuse each other…a flood levee bank breaks each time you do. :))
12:13pm did you donate $18,000 to the flood victims? No? Then fuck off you cynical dickfarm. CB posting their efforts is as relevant as you are useless.
He he… Dickfarm. Awesome.
Susan P.,
As you enjoy head pats, I thought I’d congratulate you on using the words tad, interpretive, methodology, whereas, adjunct and et al in your thrilling analysis of a comment or a campaign or some such.
In future please include vice versa, per se, heretofore, henceforth, thereby and an “at the end of the day” for good measure.
Yours in anticipatory sincerity,
Guillermo Von Schnuåtzerhuuben
I’m with Guillermo, Susan. You sound like an English translation from, say, Japanese.
@Susan P
Congratulations on posting the most pretentious, irritating and confusing comment I’ve ever seen on campaignbrief, adnews, mumbrella “et al”