Profero appoints Matthew Delprado as CD

Digital agency Profero has made Matthew Delprado creative director ahead of significant project wins from ASX, RAC WA, Iress and IPG Media Brands.    

Delprado has most recently worked at Webqem as ACD and previously worked at Singleton Ogilvy Interactive and Patts Digital.  He’s worked on brands including AMEX, Qantas, Telstra, Nokia and Coke.

MD, Dave Bentley, said Profero’s goal is to be the benchmark agency in Australia for solving digital communications problems, regardless of the channel. 

“It means we cover a lot of territory and require a broad range of expertise. What Matt brings is unique and perfect for our business: a brilliant creative mind combined with a deep understanding of marketing strategy and user experience. He’s a freak and we love it!”