Julian a famous yoghourt eater? Maybe
December 13 2010, 3:13 pm | | 25 Comments
Jalna has come up with another story explaining the almost mystical powers of yoghourt.
The fifth in this topical campaign, this one features Julian Assange.
Creative: Grant Booker and Jeff Booth.

25 Comments
They’ve got a nice little ‘insert topical person here’ template thing going here. i quite like it.
Best. Ad. In. The. World. EVER.
Good one Booker.
pretty funny
Nice to see the old firm paired up again.
Great ads and time for a nanna nap all on the same day.
Booker is a legend and Booth’s just happy to be alive.
Actually, I never eat yogurt.
It makes my winkie leak.
Hope the Department of Veterans Affairs doesn’t revoke Bookers pension when they see his name up in lights in the credits.
xx
now do an Oprah one
Looks like long copy is back again. Two in one day. That’s got to be a record for this century.
About as topical as topical gets. Nice.
Good one Boothy. Great to see the moving finger back.
Enough to make me change my yoghurt brand. If it’s good enough for Julian, it’s good enough for me. Good on ya, Jalna.
It was Julian’s ‘yoghourt’ that got him into all that trouble with those Swedish girls…
Love your work Booker Booth .. and let’s not forget you’ve got the best client in the world who make the best spelled yoghourt in the world
This is classic Booker. Any man who makes me want to eat yoghourt simply must be some kind of genius.
Just saw this in The Age. Page 3. It put a smile on my face that I’m sure is going to last all day.
I think the campaign, as a whole, is rather shit. The whole ‘maybe’ thing is a recipe for mediocrity. Long bow city.
Brilliant work. I am off to buy a large tub of Jalna.
Right on the money !!!
Great ad! Love Assange, love Jalna!
Where’s my ad?
Great to see more responsive topical ads. Great to see a client prepared to go with their creative. Gives the industry relevance.
The question is…does Booker eat the product?
Isn’t Mr Assange’s problem that he gave a couple of Swedish birds the yougurt.
Good one Grant.
The Yoghourt worked. He’s out on bail