Clemenger BBDO Melbourne wins Tetley and Billy Tea, Onion wins campaign to launch new tea

Beverage giant Tata has appointed Clemenger BBDO Melbourne and Onion Communications to handle their tea brands. The account, worth $4million, was previously with Innovatio. 

Clemenger BBDO Melbourne will handle the Tetley and Billy Tea brands and Onion Communications will launch a new brand into the Australian marketplace. 

Sean Hallahan, Managing Director of Tata Global Beverages Australia, says the pitch process was thorough. 

“We were overwhelmed by the interest in the account. From an initial list of 16 agencies, we made a shortlist of four. At the end of that process, we felt that both Onion Communications and Clemenger BBDO Melbourne would be great partners in the future direction of our brands in Australia,” he said. 

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