Clemenger BBDO and KWP! on alert as George Patterson Y&R re-opens in Adelaide – headed by GPY&R national business director Steve Doherty
George Patterson Y&R is re-opening its Adelaide office,17 years after George Patterson sold its business there and six years after Y&R pulled out of the market following the global re-alignment of the Mitsubishi business.
The office will be co-located with Y&R Brands stable-mate Blaze Advertising in Kent Town and will be headed by Adelaide native, GPY&R national business director Steve Doherty (left) and staffed locally. .
“We’ve been thinking about this for some months. Adelaide is an important and growing market for some of our key clients including Medibank, the AFL and Suncorp. We have also identified local opportunities requiring national business partners, so the timing is absolutely right,” says Y&R Brands CEO Russel Howcroft.
“There’s a great opportunity to offer Adelaide clients access to betterthinking, planning and creative that bigger, better resourced agenciescan provide.
“We have key personnel across the country who were born andbred in Adelaide, who still has strong ties and local knowledge of themarket.”
Both George Patterson and Y&R were major players in Adelaide for several years, servicing most of SA’s leading accounts. George Patterson Partners sold its business there in 1993. Y&R closed its office in 2004 following the global re-alignment of the Mitsubishi business.
The new office will make George Patterson Y&R the only agency in Australia with representation in Sydney, Melbourne, Brisbane, Adelaide and Canberra.
10 Comments
The King returns to conquer!
Good to see that agency name resurface. Here’s hoping for big things!
Yeeeeeee-haaaaaw!!!!!!!! Welcome back!
Article needs proofreading, Lynchy.
Good to see Patts on the front foot again.
Without too much fan fare, their network is quietly doing very well.
I like it when Patts are doing well, it creates jobs.
Ahhh, Mitsubishi wasn’t globally re-aligned. It was pitched, and lost, 100% locally.
Good to have them back in town though.
It’s fanfare, 7:24. Fan fare could be anything from souvenir T-Shirts to dagwood dogs. You’ll be lucky to get a job with your literacy skills – or lack of them.
About time those 2 agencies got some competition. The egos in that city are far too big for the quality of work that was coming out of Clems and KWP.
Um…I think the journo needs to take a look at the comment around GPY&R being “the only agency in Australia with representation in Sydney, Melbourne, Brisbane, Adelaide and Canberra”. Adcorp Australia has had representation in all these cities, including Perth for years. Plus they opened an office in Darwin this year. So they’ve got a much larger footprint then GPY&R and have been around for 30 years. How about printing an article that corrects the misinformation? I’m sure they’d appreciate it. Would really help to get the story right before making such grandiose claims!
Gp y and r are kidding themselves. They’ll be open and gone in a year