Countdown to Global [healthcare] Awards show in Sydney this Wednesday night: Book now
The Global Awards, which honor creative and marketing excellence in healthcare communications worldwide, will be held in Sydney on Wednesday night at Simmer on the Bay in Walsh Bay.
The party opens with cocktails and canapés, with winningworks on display and presentation of awards to follow. MichaelO’Rourke, president of the New York-based International Awards Group, will attend topresent trophies to winners.
The show is presented by The Global Awards and Bravo!,a group of Australian healthcare professionals, with representationfrom healthcare agencies, the Advertising Federation of Australia, andthe Communications Council of Australia.
As reported previously by CB, Australian healthcare shops performed brilliantly at the shortlist stage of The Global Awards. 148 finalists made the cut from 17 countries.
Langland UK took the lead with 10 Finalist nominations followed by McCann Healthcare Australia with 9 Finalists, Grey Healthcare Australia, and DeVito/Verdi USA, each with 8 Finalists. Torre Lazur McCann England scored 5 Finalists while Saatchi & Saatchi Healthcare Sydney, along with Ogilvy CommonHealth USA, each had 4 Finalists. All Finalists go on to the secondary round of judging to determine medalists.
Judging sessions for this year’s Global Awards were hosted by thefollowing prominent international agencies: McCann Healthcare Sydney; Ogilvy Healthworld London; Pharmacom Barcelona; Topin & Associates Chicago; TrademarkDM Melbourne; and at The Global Awards headquarters in New York.
The Global Awards GrandJury is comprised ofa panel of 64 international industry experts, representing the topcreative minds in the field of healthcare advertising from around theglobe. The Global Awards Board, headed by board chairman Tom Domanico, is represented by award-winning health careprofessionals who guide the judging process and ensure that thecompetition addresses the needs of the healthcare communicationsindustry.
The Global awards introduced several new categories in 2010including: Animal Healthcare, Allergies, and Computer GeneratedGraphics, which recognize a unique niche in healthcare communicationsand honor those industry professionals involved in creating these worksfor their clients.
Now in its 16th year, The Global Awards receives entries fromhealthcare corporations, hospitals, advertising agencies, productioncompanies, and design studios that produce communications for medical,pharmaceutical, and healthcare related products and services. TheGlobal Awards Advisory Board and GrandJury are comprised of a panel ofprominent international industry experts, representing the top creativeminds in the field of healthcare advertising.
Finalists from Australia:
Film / Video
Healthcare Professional: Video, Audio, Interactive Media.
Dme
Ventilation Perfusion Matching ‘3Dme Creative Studio’
Cardiovascular
Healthcare Professional – Print:
Curtis Jones & Brown
Crestor ‘Demand Success’
Integrated Campaign
Consumer – Direct To Consumer:
Grey Healthcare Australia:
Alcoholics Anonymous ‘Not Invited’
Radio Advertisement
Consumer – Direct To Consumer:
Grey Healthcare Australia:
Alcoholics Anonymous ‘Wedding Speech’
Integrated Campaign
Consumer – Social Commitment:
Grey Healthcare Australia:
Alcoholics Anonymous ‘Not Invited’
Radio Announcement
Consumer – Social Commitment:
Grey Healthcare Australia:
Alcoholics Anonymous ‘Wedding Speech’
TV Advertisement – Animal Product & Service
Consumer: Video, Audio, Interactive Media.
Grey Healthcare Australia:
Advocate ‘Advocate Dog’
TV Advertisement – Animal Product & Service
Consumer: Video, Audio, Interactive Media.
Grey Healthcare Australia:
Advocate ‘Advocate Cat’
TV Advertisement – Animal Product & Service
Consumer: Video, Audio, Interactive Media.
Grey Healthcare Australia:
Advocate ‘Advocate Pets/Advocate Dog/Advocate CatAustralia’
Medical Service Advertisement
Consumer: Print Media.
Grey Healthcare Australia:
wrinkles.com.au ‘Lost 10 Years’
Direct Mail
Healthcare Professional: Promotional Marketing.
McCann Healthcare
aricept ‘Christmas card at Easter’
Integrated Campaign
Healthcare Professional – Social Commitment:
McCann Healthcare
aricept ‘toaster/dresser/shower/christmas card Australia’
Small Space Poster
Consumer – Social Commitment:
McCann Healthcare
aricept ‘toaster/dresser/shower’
Humor
Art and Technique.
McCann Healthcare
EPEP ‘Smash’
Alimentary / Metabolism
Healthcare Professional: Print.
McCann Healthcare
Optifast ‘Nudes’
TV Advertisement – Animal Product & Service
Consumer: Video, Audio, Interactive Media.
McCann Healthcare
Revolution ‘Scratching pole’
Genito-urinary
Healthcare Professional: Print.
McCann Healthcare
Viagra ‘Dress Australia’
Direct Mail
Healthcare Professional: Promotional Marketing.
McCann Healthcare
Viagra ‘Playing cards’
TV Advertisement – Medical Product
Consumer: Video, Audio, Interactive Media.
McCann Healthcare
Viagra ‘Elephant’
Gastrointestinal
Healthcare Professional:
Print.
Saatchi & Saatchi Healthcare Sydney.
Sanofi ‘Pasteur, DukoralChained to a Toilet, Family’
Gastrointestinal
Healthcare Professional: Print.
Saatchi & Saatchi Healthcare Sydney.
Sanofi ‘Pasteur, Dukoral Chained to a Toilet, Family/Chained to a Toilet, Businessman/Chained to a Toilet, Backpacker’
Gastrointestinal
Healthcare Professional: Print.
Saatchi & Saatchi Healthcare Sydney.
Sanofi ‘Pasteur, DukoralChained to a Toilet, Businessman’
Television Advertisement
Consumer: Direct To Consumer.
Saatchi & Saatchi Healthcare Sydney.
Schering Plough, Aerius ‘Knitted Head’
TV Advertisement – Medical Service
Consumer: Video, Audio, Interactive Media.
Sudler & Hennessey
St John First Aid NSW ‘Everything Else Can Wait’
New Product Launch
Healthcare Professional: Promotional Marketing.
The DM Group
Cimzia ‘Getting Started with CIMZIA’
Public Relations Package
Consumer: Social Commitment.
URSA
ACSA ‘kevin87’
Television Advertisement
Consumer: Direct To Consumer.
Ward 6.
Cancer Council ‘Question’
Allergies
Healthcare Professional: Print.
Ward 6.
Neocate ‘Growing’
Sales Training
Healthcare Professional: Promotional Marketing.
Ward 6.
Pariet ‘Acid Resistance Australia’
Finalists from New Zealand:
Television Advertisement
Consumer: Direct To Consumer.
Insight NZ Ltd.
Maxalt Melt ‘Migraine Monkeys’
Direct Mail
Healthcare Professional: Promotional Marketing.
Insight NZ Ltd.
Neulastim ‘Win Lose’
3 Comments
In today’s competitive world, even healthcare needs advertising and mass communication media. Thanks to the growing number of corporate hospitals and health care agencies.
Health care industry is not not employing medical professionals but also attracting creative minds to capture the common people.
Congratulations to all the award winning agencies and creative minds.
good luck to mccann healthcare. they seem to have come from nowhere and are doing great work. looking forward to bravo -it’s the best party every year
Langland win everything, everywhere. An independent UK shop that take on the networks and actually make healthcare work look almost half-decent.