More details on GIO from Leo Burnett, Sydney
November 30 2010, 8:14 am | | 13 Comments
Leo Burnett Sydney has put to air another spot in the animated series for GIO. produced by XYZ Studios and againstallodds.
Leo Burnett Sydney has put to air another spot in the animated series for GIO. produced by XYZ Studios and againstallodds.
13 Comments
That is extraordinary animation I reckon. For a “created” world it looks almost real in every detail. World class execution.
This campaign has really grown on me. GIO are owning animation at the moment.
The animation is brilliant, no doubt about it. However, I have no idea what the spot was about. There was so much client shit in there.
“GIO are really owning imagination at the moment?”
Suck my cock you hairy ass ad wanker. Dumbest comment ever.
What’s more, it doesn’t save the shopping list style communication.
I’d love this campaign if they got David Wenham to use this voice instead: http://www.youtube.com/watch?v=fh6JeO5aDEU
That line at the end has absolutely no connection to the animated sequence of product benefits that make up that ad.
And no amount of expensive Wallace and Grommet can cover up that.
Why is it so hard to come up with a nice simple truth about the brand and the category and express that in an idea – before you run off and make a very expensive piece of animation?
My humble guess is that will tank…..a lot.
who was the ecd?
A classic example of style over content. Frankly, the campaign is crap, but in true Leos’ fashion they’ve buffed up the turd.
GIO is just covering the details of the ad. so you don’t know what the details of their policies are.
isnt this the opening for entourage?
Hahahahahahahaha lol @ Entourage!!! Looks like someone at Leos has been watching Arena a bit too long.
That family remind me of this family:
http://www.youtube.com/watch?v=Q79U3KafaXs
ha it IS the opening for entourage and the main character in the ad is also called Vince.
Cheeky fucks. that’s funny.