Clemenger BBDO Proximity, Melbourne and M&C Saatchi/Mark dominate 2010 ADMA Awards

Clemenger BBDO Proximity, Melbourne and M&C Saatchi/Mark, Sydney led the agency pack at the 2010 ADMA Awards in Melbourne on Friday night.

Clemenger BBDO Proximity, Melbourne won the Grand Prix for Guide Dogs ‘Support Scent’ while M&C Saatchi/Mark won the prestigious Winged Messenger for Betfair ‘Money Clip’ as well as the David Ogilvy Creative Award for ACON ‘Wear it with pride’. BD Network won the Lester Wunderman Effectiveness Award for Mars Petcare ‘Pledge your cat’s love’.

Clemenger BBDO Proximity also scored two Gold, six Silver and five Bronze, while M&C Saatchi/Mark also won two Gold, four Silver and 13 Bronze.

BMF Sydney also performed well on the night, snaring one Gold, five Silver and 17 Bronze.

Sheree Morrison won the Young Marketer of the Year Award and Mike Chuter was named Direct Marketer of the Year.

M&C Saatchi/Mark executive creative director Gavin McLeod said the success was testament to the fantastic creativity, commitment and drive in the agency to produce consistently outstanding work for its clients: “I am extremely proud of what we have achieved here but knowing all the blood, sweat, late nights and lost weekends that went into all of this work. it is certainly reward for great effort.”

McLeod also paid tribute to the agency’s clients: “Without their bravery, insight and vision none of this would have been possible. It is the clients who are often the difference between good and great outcomes and we’re blessed in that regard.”

2010 ADMA Awards Winners

 

Pinnacle Awards

 

ADMA Awards Grand Prix

Support Scent

Clemenger BBDOProximity

Guide DogsAustralia

 

David Ogilvy Creative Award

Wear It WithPride

M&CSaatchi/Mark

ACON

 

Lester Wunderman Effectiveness Award

Pledge YourCat’s Love

BD Network

Mars Petcare

 

Australia Post Winged Messenger Award

Money Clip

M&C Saatchi

Betfair

 

Awards For Excellence

 

Young Direct Marketer of the Year

ShereeMorrison

 

Direct Marketer of the Year

Mike Chuter

 

Effectiveness Awards

 

Automotive

 

BRONZE

Google yourself

Toyota

MercerBell

 

BRONZE

A drive away success

MINI Australia

Mobeseek & TigerSpike

 

BRONZE

Small car/ big car

Ford

M&C Saatchi /Mark

 

SILVER

Pop What You’re Not

smart  Australia

Clemenger BBDO ProximityMelbourne

 

 

Business & DomesticProducts & Services

 

BRONZE

Master the art

ADMA

M&C Saatchi /Mark

 

BRONZE

Wear it with pride

ACON

M&C Saatchi

 

BRONZE

Yours sincerely

TRUenergy

CUBED Communications

 

BRONZE

The box

Curtin University

The Brand Agency

 

BRONZE

Parktoberfest

Secure Parking

 

BRONZE

Design style

The Laminex Group

Simon Richards

 

SILVER

The ALDI graduate brainchallenge

ALDI Stores

BMF

 

Self Promotion

 

BRONZE

Silverspoon

Visual Identity

 

 

Technology

 

BRONZE

 The great information glut

Hitachi Data Systems

Sowerby Smith &Associates

 

BRONZE

Spoilt milk

Microsoft

Wunderman Sydney

 

BRONZE

Windows 7 share house

Microsoft

Wunderman Sydney

 

BRONZE

Throw this away

Microsoft

Wunderman Sydney

 

 

Lending & Credit

 

BRONZE

 Next drink’s on us

American Express

Ogilvy

 

BRONZE

Some things go together

St.George

Ogilvy

 

BRONZE

Get your hands on Sam’sstuff!

St.George Bank

Evocatif

 

BRONZE

Stimulus package

Commonwealth Bank

BMF

 

 

Not For Profit

 

BRONZE

Ground zero

The Smith Family

BMF

 

BRONZE

Jack’s Story

Melbourne City Mission

TrademarkDM

 

SILVER

Support scent

Guide Dogs Australia

Clemenger BBDO Melbourne

 

SILVER

 No one should have to know this

St Vincent de Paul Society

Clemenger BBDO Proximity

 

SILVER

PEDIGREE adoption drive

MARS Pet Care Australia

Whybin/TBWA/Tequila

 

GOLD

Ask Richard

FBi Radio

Naked Communications

 

 

Pharmaceutical & Personal Care

 

BRONZE

Practice good pharma

The Pharmaceutical Guildof Australia

Rhodes Shapter

 

BRONZE

 Approved by life

Weight Watchers

BMF

 

 

Retail & PackagedGoods

 

BRONZE

Target smashed

Qantas Frequent Flyer

M&C Saatchi/Mark

 

BRONZE

It’s no picnic

Cadbury

George Patterson Y&R

 

SILVER

All I want for XmasFacebook app

Westfield

M&C Saatchi /Mark

 

GOLD

Pledge your cat’s love

MARS Petcare

BD Network

 

 

 

BRONZE

Heaps free

Commonwealth Bank

BMF

 

BRONZE

Back to school

Commonwealth Bank

BMF

 

BRONZE

 Wake up your lazy money

RaboDirect

Whybin\TBWA\Tequila

 

SILVER

Bank manager blitz

Westpac BankingCorporation

Lavender*

 

SILVER

What the?

ING DIRECT

Belgiovane Williams Mackay

 

 

Telecommunications

 

BRONZE

What about BoB rental?

iiNet

Meerkats

 

BRONZE

Get your numbers up

Sensis Yellow Pages

Clemenger BBDO ProximityMelbourne

 

SILVER

Hidden pizza restaurant

Sensis Yellow Pages

Clemenger BBDO ProximityMelbourne

 

 

Travel & Entertainment

 

BRONZE

There is nothing likeAustralia

Tourism Australia

DDB Sydney

 

BRONZE

No fees

Expedia.com.au

BMF

 

BRONZE

The Pacific travel guide

P&O CRUISES

BMF

 

BRONZE

Farmers’ pack

AUSTAR

RAPP Sydney

 

BRONZE

Get a guernsey

Melbourne Football Club

George Patterson Y&R

 

SILVER

The extraordinarilyeffective taxi ride

Tourism WA

Host

 

 

Customer Relationship Marketing

 

BRONZE

Postcard education

AUSTAR

RAPP Sydney

 

BRONZE

Converting data intoIntelligence

Priceline

Global Red

 

SILVER

Over 2 million memberstake off

Woolworths EverydayRewards

M&C Saatchi/Mark

 

 

Data Driven Marketing

 

BRONZE

Can’t take it with you

The National HeartFoundation

Pareto Fundraising

 

BRONZE

Connection notice

Sunsuper

NOUS

 

SILVER

Homeloan specialistcampaign

Bankwest

Host

 

SILVER

Stimulus package

Commonwealth Bank

BMF

 

SILVER

How does it feel?

AUSTAR

Mr Mumbles

 

SILVER

www.yourticket.com

Tennis Australia

Linda Loose Marketing& Communications

 

GOLD

An under insurance overacheiver

NRMA Insurance

Human

 

GOLD

ENVY program

OPSM

BMF

 

 

 

Creative Awards

 

Standard Direct Mail

 

BRONZE

Quality testing pack

OPSM

BMF

 

BRONZE

Yours sincerely

TRUenergy

CUBED Communications

 

BRONZE

Unexpected bill

Commonwealth Bank

BMF

 

BRONZE

Pull the plug

Vodafone

Clemenger Proximity Sydney

 

BRONZE

Authentic telegram

Telstra Business

Belgiovane Williams Mackay

 

 

 

BRONZE

Little paintings

ING DIRECT

Belgiovane Williams Mackay

 

BRONZE

New car owner’s manual

Apia

DDB Group Melbourne

 

BRONZE

How refreshing

ADMA Queensland

Decoder

 

Dimensional Mail

 

BRONZE

Moleskin

Mercedes Benz Australia

Clemenger BBDO ProximityMelbourne

 

BRONZE

Money clip

Betfair

M&C Saatchi

 

BRONZE

The big meeting mug

Optus

M&C Saatchi

 

SILVER

Kung fu fighting

The Pharmaceutical Guildof Australia

Rhodes Shapter

 

Special Mail or Delivery

 

BRONZE

Plastic flowerz

EMI

M&C Saatchi /Mark

 

BRONZE

Lazy wine bottle

RaboDirect

Whybin\TBWA\Tequila

 

BRONZE

Intel Core i7 rocket

Intel Australia

The Works Sydney

 

BRONZE

Dollarmites apple crate

Commonwealth Bank ofAustralia

BMF

 

Press & Print

 

BRONZE

Approved by life

Weight Watchers

BMF

 

BRONZE

Sydney street guide

St Laurence House

RAPP Sydney

 

BRONZE

Lazy Newspaper

RaboDirect

Whybin\TBWA\Tequila

 

 

Broadcast

 

BRONZE

Lazy Dad

RaboDirect

Whybin\TBWA\Tequila

 

BRONZE

SOLO everything but aticket

Schweppes Australia

BMF

 

BRONZE

It’s no Picnic

Cadbury

George Patterson Y&R

 

BRONZE

No fees

Expedia.com.au

BMF

 

Out of Home

 

BRONZE

Cabbie-oke

Telstra CorporationLimited

DDB

 

BRONZE

Boots and dreams

Qantas

M&C Saatchi /Mark

 

BRONZE

Skill tester

Parkinson’s Victoria

DDB Group Melbourne

 

 

BRONZE

Skycouch

Diageo

The Marketing Store

 

BRONZE

Give whales a voice

Optus

M&C Saatchi / Mark

 

BRONZE

Headless horseman

Australian Centre for theMoving Image

DDB Group Melbourne

 

SILVER

Wear it with pride

ACON

M&C Saatchi

 

SILVER

Hidden pizza restaurant

Sensis Yellow Pages

Clemenger BBDO ProximityMelbourne

 

GOLD

The great Christmaswrapping paper swindle

Football FederationAustralia

Lowe Sydney

 

 

Digital Direct Response Advertising

 

BRONZE

How good is your word

Ford

M&C Saatchi / Mark

 

BRONZE

Sneaky thief

ANZ

M&C Saatchi / Mark

 

BRONZE

Civic lovebirds

Honda Australia

DTDigital

 

 

Online Broadcast

 

BRONZE

Live fast save young

UBank

Three Drunk Monkeys