Mango, Auckland invites the New Zealand public to take an Instant Kiwi Scratchy Bus Road trip
To celebrate the new Instant Kiwi tickets with more prizes and better prizes, Mango (part of DDB Group NZ) created the Instant Kiwi Scratchy Bus Road Trip, which they claim is a world first experiential concept.
The experience gives Kiwis the chance to change their day in an instant via an interactive and engaging event toured around the country.
Everyone who scratches the bus is in the running for cash prizes, up to $10,000, and Instant Kiwi tickets. The experience connects the public with the Instant Kiwi brand and tickets in an unforgettable way.
Client: New Zealand Lotteries
Client contacts: Wendy Rayner, Kirsty Larsen, Holly Vandenberg
Agency: Mango Communications (DDB Group New Zealand)
Creative Director Experiential: Steve Kane
Events Director: Amani Peleti
Account Director: Alice Moros
Design: Julz Lane
Production: Andy Robilliard