‘Sunshine Coast, Naturally refreshing’ the line in new campaign via Clemenger BBDO, Brisbane
November 19 2010, 3:52 pm | | 6 Comments
Tourism Queensland has launched a new campaign via Clemenger BBDO, Brisbane promoting the Sunshine Coast as ‘naturally refreshing’.
6 Comments
Do we really even need to see it?
Do we?
Do we?
ohhh i know a creative idea to sell queensland…lets do shot after shot of people fussing about in the sea and mix it with a really cool song
I appeared to be running about 55 seconds over length. They had better talk to their off-line editor.
Ok, so that was the hype tape to start the presentation. Now where’s the actual ad?
3 day shoot with people on beach, insert a lame, done before line and buy a music track…That is everything that is bad about advertising wrapped up in 60 seconds…
I like Shane Murray