Australia wins 22 awards at the Asian Digital Media Awards with four gold and six silvers
Leo Burnett Sydney picked up two of Australia’s four gold awards at the Asian Digital MediaAwards, both for Canon with one for ‘World of EOS’ and the other for ‘Photochains’. The awards were heldTuesday night in Beijing and attended by over 500 people.
The other golds went to UM& Soap Creative for Lynx ‘Party Across The Internet‘ and to PublicisMojo for Cadbury’s ‘The Adventures of Freddo’.
Australian agencies cleaned up on the night, winning a total of 22 awards with fourgold, six silver and 12 bronze awards.
The silver awards went to DgmAustralia for the Coles Group Source MasterCard campaign, ClemengerProximity Melbourne for Smart Australia ‘Pop What Your Not’, JWTMelbourne for VicRoads ‘CityGT’, MediaCom for Dell’s ‘Alienware ClanChallenge’, Leo Burnett Sydney for Canon’s ‘Photochains’ and OMD Sydneyfor ‘Neutrogena Brave Wave’
Digital Agency head of the year was Amanda King, president of Tribal DDB AsiaPacific, and the former group managing director of DB Sydney. Matt Batten of Wunderman Australia was the digital creativeof the year.
The stand-out agency from the region was Colenso BBDO/ AIM Proximitywith its Yellow Chocolate campaign picking up Digital Brand of the Year and the Platinum Best of Show.
The campaign also took out two golds, one in the Media Innovationcategory and the other in the Best Integrated Campaign.
New Zealand picked up three gold in total andfive bronze awards. The other gold was awarded to Tribal DDB for NewZealand Coastguard’s ‘Live Rescue’
The Digital Media Awards is the largest digital media award show eventfor the Asia Pacific region now in its fourth year. The awards attract over 4,000 entries featuring some of theregion’s best digital work from advanced digital markets such as Japan,China and Korea as well as the expanding digital markets of India,Australia and New Zealand
Click here for a full list of winners.
AUSTRALIAN WINNERS
GOLD
Leo Burnett Sydney
Canon ‘World of EOS’
Leo Burnett Sydney
Canon ‘Photochains’
Publicis Mojo
Cadbury ‘The Adventures of Freddo’
UM & Soap Creative
Unilever ‘Lynx – Party Across The Internet’
SILVER
Dgm Australia
Coles Group Source MasterCard campaign
Clemenger Proximity Melbourne
Smart Australia ‘Pop What Your Not’
OMD Sydney
Johnson & Johnson ‘Neutrogena Brave Wave’
JWT Melbourne
VicRoads ‘CityGT’
MediaCom
Dell ‘Alienware Clan Challenge’
Leo Burnett Sydney
Canon ‘Photochains’
BRONZE
Daemon TWO
Tourism New South Wales’ ‘7 Days in Sydney’
MPG / Media Contacts
Tourism Northern Territory Darwin ‘Mix it Up’
Clemenger BBDO Melbourne
Mars Chocolate ‘Bare All’
JWT Melbourne
VicRoads ‘CityGT’
JWT Melbourne
VicRoads ‘CityGT’
OgilvyOne/Neo@Ogilvy
IBM Australia Open Digital
Clemenger BBDO Melbourne
Fosters ‘Dry Dreams’
ZenithOptimedia
Qantas
Amnesia Razorfish
Xbox ‘The Alan Wake Project’
UM & Soap Creative
Unilever ‘Lynx – Party Across The Internet’
McCann Erickson Melbourne
Maybelline Acquisition Campaign
ZenithOptimedia
Lion Nathan ‘5 Seeds’