Bulldozer scoops Frucor brand Angostura

Independent Sydney agency Bulldozer has joined the Frucor Beverages roster of agencies, after being appointed to roll out their new look Angostura Lemon, Lime & Bitters.

The new look for the RTD version of the pub favourite Lemon, Lime & Bitters has been created to drive a stronger association to the Angostura Bitters trademark; which is the essential ingredient for an authentic Lemon, Lime & Bitters.

The campaign for the brand will involve public relations, digital, in-store activation and social media elements, as well as new packaging. The creative, that is expected to emphasize the pronunciation of Angostura, will launch in mid-to-late January.

“We are super excited to be working with the enthusiastic Frucor team and to have a fridge stocked with Angostura Lemon, Lime and Bitters over summer,” says Bulldozer creative director Andy McKeon (above left). “We love the work we are rolling out in early 2011. It should have some great talkability.”

“We’re pleased to be working with Bulldozer for the Angostura campaign after consideration of a number of agencies” says Frucor brand manager Nathan Forde.  “We were seeking an independent agency that was able to understand the key objectives for the brand and provide a creative idea that can provide genuine cut-through for Angostura.”