Santa searches for new home in new campaign for realestateVIEW.com.au via Citrus, Melbourne

November 15 2010, 11:11 am | BY Kim Shaw | 3 Comments

Screen shot 2010-11-15 at 11.12.11 AM.jpgrealestateVIEW.com.au today launched its seasonal Christmas campaign, “Help Santa Find a Home”, aiming  to continue to build awareness and grow visitor numbers to Australia’s third largest property search portal.

 

The multi-channel social media campaign, created by Melbourne-based digital agency Citrus, utilises Facebook, Twitter and YouTube to challenge consumers to read clues to find a property that fits Santa wish list. Clues will be released daily through realestateVIEW.com.au‘s Facebook and Twitter pages. Visitors that correctly decipher the clues and find Santa’s hot property can go into the draw to win one of five $500 Myer gift cards.

To complement the social media promotion, realestateVIEW.com.au and Citrus have created a video featured on YouTube which follows Santa on his journey to find a new home in Australia.  The campaign will be supported by email marketing, online advertising and onsite promotion to assist in increasing spread of the video and entry numbers.

realestateVIEW.com.au head of marketing and technology, Teresa Sperti, said the site hoped to continue the success of previous campaigns this year to further increase its reach across Australia and provide a competitive offering to the real estate industry.

SANTA-121110-Online3.jpg“We have achieved great success through a series of engaging campaigns which has enabled us to extend and grow our audience by more than 106 per cent in the past 12 months.

 

“‘Help Santa Find a Home’ aims to extend the interaction and dialogue with consumers across the social space and will attempt to connect with more passive and active property seekers,” said Sperti.

 

“As the second largest search engine in the world, YouTube provides an opportunity for us to engage with an Australian audience that is largely untapped by players in the industry,” she said.

 

The campaign will run until the 20 December and hopes to achieve more than 10,000 entries into the competition as well as increase database subscribers by five per cent.