Breakdown of Asia’s winning performance at last night’s 2010 London International Awards

This year saw a resurgence of the power of more traditional media at the 2010 London International Awards. There were only two Grand LIAs out of a potential thirteen awarded at the 2010 London International Awards. Almap BBDO Brasil was the recipient of the Print Grand LIA.  Ogilvy Johannesburg was the recipient of the Television/Cinema/Online Film Grand LIA.

Almap BBDO Brasil won the Grand LIA and a Gold Statue in Print – Consumer Campaign for Billboard Magazine with their work titled, “Bono,” “Amy”, “Eminen”, “Marilyn” and “Britney”.

Ogilvy Johannesburg won the Grand LIA and a Gold Statue in Television/Cinema/Online Film – Public Service/Social Welfare spot titled “Selinah” .

“Winning a Grand LIA in this year’s Show is huge. Especially when you consider that only two were awarded out of a potential thirteen,” remarked Barbara Levy, President of LIA. “It was obvious this year that the juries were looking for ground-breaking, innovative work. It was commented on repeatedly, by the jurors that the work showcased in the Annual not only be creative, but must also engage the consumer and set new boundaries.”

In terms of Asian performances Japan dominated with 7 Gold, 2 Silver and 9 Bronze Statues. Here’s how the rest of Asia performed.