SoBo surfer’s eight-part webisode via The Works, Sydney stirs interest in Jim Beam competition

To coincide with The Break surfing competition public voting, Jim Beam has launched a webisode series featuring Jimmy Kookaloco, a SoBo (South Bondi) surfer who is keen to win the $50,000 prize.

The eight-part series, created by The Works, Sydney, is a mocumentary style web series in support of the Jim Beam competition offering $50,000 to a male surfer and $25,000 to a female surfer to help them become the next pro.

Says Damian Pincus, partner at The Works: “Jimmy K’s adventures in the whitewash add some irreverence and humour to The Break at the point when the serious competition commences to find the two surfers who will be funded on the pro tour.”

Jimmy K can be watched on the Jim Beam website, along with the real entries from Aussie surfers competing for the cash prizes.

The agency worked with Studio 33 on the series, directed by Nathan Bilton at The Works.