David Jones marketer heading to Westpac

Westpac has lured respected marketing executive Damian Eales as its new general manager Marketing, Westpac Retail and Business Banking – effective April 2001.

Eales is currently group general manager, financial services and marketing for David Jones, where he pioneered a number of highly successful strategic partnerships and was responsible for the development and execution of the David Jones AMEX credit card.

“With more than 15 years experience in the retail industry, including over ten years in general management roles at David Jones, Mr Eales is an accomplished leader and is recognised as having an outstanding business and creative mind,” Westpac Group Executive Retail and Business Banking Rob Coombe said.

Eales will bring strong relationships with key television and media companies to the role and will drive Westpac’s Consumer and Branch advertising efforts, as well as manage key external relationships with creative agencies and media buyers.

He will also lead strategy development and delivery for several key revenue segments and will be responsible for all other aspects of Westpac’s marketing, including brand, advertising, and customer communications.