Whybin\TBWA\Tequila Melbourne wins Stihl account in four-way competitive pitch
Whybin\TBWA\Tequila Melbourne has won the advertising account for STIHL, following a four way competitive pitch involving the incumbent Smart, Leo Burnett and IdeaWorks. Billings are estimated at $6m.
Targeting prospective power tool purchasers across commercial, industrial and agricultural sectors, as well as the DIY market, Whybins will deliver an integrated through-the-line campaign to drive awareness for the global brand in Australia.
STIHL will work with their Specialist Dealer Network (SDN) – introducedin 2005 – to unite 300 independent retailers and provide a visibledistribution channel for STIHL tools. The campaign is scheduled forroll-out in mid-2011.
Whybin\TBWA\Tequila Melbourne managing director, Andrew Scott and histeam look forward to delivering an outstanding integrated campaign forSTIHL.
“The agency is excited to be working with this global market leader anddisrupting the conventions of marketing in this sector will form thecornerstone of our approach.
STIHL Marketing Manager, Robert Ross, said, “We look forward to workingwith Whybin to deliver an exceptional advertising campaign toconsolidate our position as a market leader and drive market share inAustralia.”
9 Comments
And there you go, another Foundry client on its way out the door.
Good win for Whybins, STIHL are a great client. Sad times for Smart.
The Foundry have their fingerprints all over this… Their loss, not Smart’s.
Easy come, easy go.
They’ll get cut-though advertising. BOOM TISH!!!
Wow! Bonuses all round at Whybins this year!
But not at Ideaworks
how many agencies has that client been through?
They pitch the account every two years without fail. If agencies continue to accept this behaviour, then they should also accept ideas are being commoditized and client will just crowd source their creative for $100 online. Not good enough.