NZ Lotto ‘Lucky Dog’ tales continue via DDB
October 15 2010, 9:41 am | | 6 Comments
DDB New Zealand continues the series featuring the lucky Lotto dog to promote the Powerball jackpot.
DDB New Zealand continues the series featuring the lucky Lotto dog to promote the Powerball jackpot.
6 Comments
wow so many people to write that crap
Like these. Good follow-up to the original, funny for retail 15’s. Nice twist on the campaign.
Should integrate well into different channels.
Whoever wrote that above this – please post a link to your student book so we can see which awesome stuff you have in there.
12.25 I don’t want to show you up by posting my student book. But you’re right to compare this work to student work, I suspect you’ll find that most student work is better. Have a good friday.
Because students don’t have clients.
Beats the crap out of the Oz Lotto truck ads, that’s for sure.
The first little film has over 300,000 hits in two weeks.
An emotional story, well told. It’s set to end up with a fair few people really loving it, even after it was just an idea on a page.
I’d love to see your student work do that.