Lion Nathan’s ‘Six Beers of Separation’ and Jay Jay’s ‘Dance off 3D’ pick up silver and bronze for Australia at MIXX Awards in New York

ZenithOptimedia and Visual Jazz have picked up a silver and bronze award respectively at the IAB’s sixth annual MIXX Awards, held in New York last week.  The agencies, which were successful in the Branded Content and Interactive Video/Online Commercial categories, faced fierce competition for the global Awards which honour innovation and impact.

BMF and ZenithOptimedia’s ‘6 Beers of Separation’campaign for Lion Nathan was awarded silver in the Branded Contentcategory. This award continues the campaign’s winning streak followingits Best of Show win at the 2010 IAB Australia Awards in July. Creativeagency Visual Jazz picked up bronze in the Interactive Video/OnlineCommercial for the Jay Jays’ ‘Dance Off 3D’ campaign. The success of this campaign also saw Visual Jazz named Creative Showcase 4.4 winner in June.

Paul Fisher, IAB Australia CEO, congratulated ZenithOptimedia and Visual Jazz, saying their success on the global stage was further evidence of the effectiveness of Australian online advertising.

“It’s great to see Australian campaigns succeeding at an international level year after year.  The winning campaigns are examples of the terrific ability of Australian agencies to produce world-class creative ideas coupled with sophisticated execution. The IAB Australia and MIXX Awards continue to show brands the incredible effectiveness online can present,” said Mr Fisher.

The Best in Show, went to HBO’s True Blood and Digital Kitchen for their “Hacking Reality” campaign for the second season launch of HBO’s original vampire series, True Blood.

Click here for a full list of winners.

The Awards secured by Australian agencies include:   

Branded Content

SILVER

Lion Nathan and ZenithOptimedia Australia for

“6 Beers of Separation”

Interactive Video / Online Commercial

BRONZE

Jay Jays & Visual Jazz

“Dance Off 3D”