realestate.com.au launches Fresh Start Project microsite for spring via Amnesia Razorfish
realestate.com.au has launched a new microsite the freshstartproject.com.au, an interactive site which hopes to raise awareness around housing affordability for low income families.
The Fresh Start Project campaign is the latest instalment forming part of realestate.com.au’s spring activity which helps Australians get fresh start in life. realestate.com.au has worked closely with digital agency AmnesiaRazorfish to bring the campaign to life alongside media agency Starcom.The campaign follows the recent launch of realestate.com.au’s TVC andadvertising campaign which went live in Sydney, Melbourne and Brisbanerecently.
Joanne Whyte, General Manager Marketing Communications and Insights forrealestate.com.au said the company was pleased to partner with Habitatfor Humanity Australia, which is the world’s number one provider ofhousing for low income families in need.
“realestate.com.auwill donate $130,000 which will go towards building a safe and securehome for a family in need and help realise their dream of homeownership through low cost housing. The Fresh Start Project is a fullyintegrated digital campaign which leverages our social media assetsusing Facebook as the main channel to help spread the word and garnersupport from socially conscious people,” she said.
Thepartnership will enable realestate.com.au consumers and Facebook fansto spread the word about this worthy cause by collecting social bricksas they visit the realestate.com.au site.
The bricks will helpbuild a supporters wall to acknowledge the contribution fromrealestate.com.au. Participant photos will be published via a virtualmontage and people can share their involvement with family and friends.
Inearly November, realestate.com.au and Habitat for Humanity Australiawill announce the lucky family who will be given the home. Togetherwith volunteers and members of the community, the family will helpbuild the home over a two-week period, with Fresh Start Project fansable to track the progress of the build via the microsite.
Habitatfor Humanity Australia CEO Jo Brennan said: “We’re deeply grateful forthe support of realestate.com.au and its desire to help house a familyin real need in Australia. We rely on individuals and corporateAustralia to make homes a reality for so many low income families hereand around the world, so we’re looking forward to seeing the number ofbricks build up on the realestate.com.au site and of course seeing thesupporters of Fresh Start Project on Facebook,” she said.
Habitatfor Humanity is a global not-for-profit organisation with a presence inover 90 countries and has changed the lives of people all over theworld building more than 400,000 houses and sheltering more than twomillion people in 3,500 communities.
Established in theUnited States in 1976, Habitat for Humanity’s recent projects includeits work in helping rebuild homes in New Orleans after HurricaneKatrina and in Haiti with the support of celebrity A-listers such asBrad Pitt, Bon Jovi, Barack and Michelle Obama and Oprah Winfrey.
9 Comments
What a load of bollocks.
Nicely done guys, good social integration.
Yawn….
How dare these fuckers attempt to capitalise on the issue of affordability when they are the cunts responsible for spruiking the market in the first place. Shit. Shit. Shit.
Great use of social guys
what’s up with the comments about being good use of “social”? It’s a pretty standard to add “social” capabilities to sites theses days…nothing to new here. All it does is post to my wall…wow. Next. I’m off fishing now bye or should i go and buy a house…mmmm.
like it or not at least one outcome is that a family will actually get a house that otherwise might not have.. intentions aside its hard to hate on that.
Not with a shitty $130,000 they won’t.
hey @12:54 unless they are lying they are planning to build the house in Bidwill, it’s on the site. I doubt Habitat for Humanity would be involved in this otherwise.