The Brand Shop, Sydney wins Chandon
In a creative and strategic shoot out, The Brand Shop, Sydney has won the prized Australian Sparkling Wine brand, Chandon. Narrowed down from a pool of eight agencies The Brand Shop was a late edition to the competitive mix.
Says Peter Bray (left), general manager and Director of Digital at The Brand Shop: “Winning the opportunity to help shape the future of such an iconicbrand as Chandon is something that The Brand Shop team is incrediblyexcited about, not to mention the product research that will berequired. I am so pleased for all involved.”
Says Jonathan Coles, marketing director, Moët Hennessy Australia: “we looked at a number of excellent agencies, in the end it was The Brand Shop who showed they possessed the strategic know-how and knowledge of our business, whilst demonstrating creative flair to deliver on the brief.”
Chandon is currently the largest brand in the Australian Premium Sparkling Wine segment. Established by French champagne house Moët & Chandon in 1986, Chandon is dedicated to the production of Méthode Traditionnelle sparkling wine and premium quality, cool-climate still Victorian wines.
5 Comments
Well done guys, awesome news.
Champagne for everybody!
Congrats!
@5:17 What do you mean? Will it disappear like the ones on the sign beside Mr Bray?? http://bit.ly/bsRE9r
what a joke….a brand that would spend approx $200k on mainstream media get 8 agencies to provide a full pitch response. who do these marketing clowns think they are…..
How about you give us a dozen cases of chandon, and if we like it once we drink it, we might consider paying for it….maybe.