Van Heusen’s Facebook fans to decide next broadcast ad via the ‘Test Lab’

Following the successful September launch of Van Heusen’s TV and print campaign to promote its new sub-brand Performa, Van Heusen’s recent online advertising campaign has launched a facebook and youtube application called the Test Lab at http://www.facebook.com/VanHeusenAustralia

The tongue-in-cheek campaign features video footage of Van Heusen’s Performa suits being put to extreme tests to demonstrate its high levels of durability. The Test Lab runs on the Van Heusen Australia Facebook page where a polling section prompt fans to vote runs until the 4th of October 2010 for their favourite test lab stunt.

The public will decide between a video ad finale of throwing knives ora nail gun. To date, the suit has been tested by wild dogs, a shreddingmachine and a ninja.

The campaign for the Performa range is tohighlight the cutting edge nano-technologies dedicated to protect thewearer from the everyday hazards of life.

Fans can also takepart in a draw via facebook to win $5000 worth of travel vouchers and aweeks worth of Van Heusen Performa including a ‘Travel Suit’ which endson the 1st of October 2010.