Everything is beautiful in Spring Valley
September 24 2010, 4:37 pm | | 20 Comments
The outdoor execution ofGeorge Patterson Y&R Melbourne’s Spring Valley campaign.
The outdoor execution ofGeorge Patterson Y&R Melbourne’s Spring Valley campaign.
20 Comments
Nice art direction, but I don’t want all those animals swimming around in my orange and mango juice. Crazy thing that appetite appeal.
I don’t like twigs in my OJ
AIR FRESHNER
Both the TV and print are beautifully produced, but that’s the very minimum expected these days with the technology and artistic talent available. What’s lacking, however, is any compelling or persuasive message, or, unless you pay microscopic attention – and consumers don’t – branding. Yes, the word SPRING is in the line, but the idea – insofar as you could call it an idea – feels strangely irrelevant and, what’s more, generic. A triumph of execution over content. Which despite its seductive visuals makes it very average advertising. Sorry.
I admire the bravery of all those people who stood up and took credit for their work. Just one question – did you know the AE had forwarded it to CB for general exhibition?
Looks like every OJ since 1983.
I’m dead so my opinion doesn’t count for much, but surely depicting animals bathing in the product doesn’t inspire a thirst? I would have to be mighty thirsty to want something that had deer dangle-berries and turtle urine in it. I once drank my own urine, but that was an elaborate pitch stunt.
where’s the fruit?
Its so not where spring comes from. liars! What will I tell my children.
There are times when great execution can help bring a weak idea to life.
This isn’t one of those times.
#FailToMakeMeThirtsy
Goldstein ad was terrible.
@7:53
In the phonetic alphabet, the letter ‘U’ is represented by the word ‘Uniform’. That’s not to be confused with ‘Unicorn’ – a strange creature with a horn protruding from its forehead like a giant dick.
Cowsens, Ingrams, beautiful craft. Nice.
Rubbish. Expected better from this lot.
I can’t work out which is weaker; the idea (if that’s what you call it) or the execution, this is supposed to be outdoor. Aren’t you meant to be able to read it from distance? That’s money well spent. Good job.
This is what happens when people think they’re making art, not communications.
Can somebody from the interweb departments confirm if it’s wrong to slag off an anonymous persona like Foxtrot as a complete fuckwit online?
I know attacking a real name is, but mmmm Foxtrot… I’m just not sure about that.
Just want to make sure I’m following correct interwebness etiquette.
Nice ad guys.
Everyone hates OJ with bits in it.
“I don’t like twigs in my OJ”
“Where’s the fruit?”
Are you clients or just mentally fucking retarded juniors?