ninemsn brings the digital future to life in FFWD5 – line-up includes W+K’s Daniel Sheniak

World-class speaker line-up to delve into the future of digital marketing over the next five years.

ninemsn has announced it will reignite its successful Digital Marketing Summit as Fast Forward Five (FFWD5) this November, with a world-class speaker line-up to share their insights and predictions about digital media and marketing over the next five years.

The invitation only event, to be attended by 500+ senior marketing professionals, media agencies and the creative community, will be held on 17 November, 2010 at Sydney’s Luna Park.

ninemsn has secured some of the world’s industry?leading digitalmarketing and media specialists as speakers at FFWD5. The global andlocal speakers will talk about changes over the next five years inareas such as the evolution of content, the digital consumer, theincreasing importance of data and the secrets behind many of the bigglobal marketing campaigns of the last 12 months.

Delegates will also be treated to an immersive, interactive andfuturistic experience within Luna Park to see and feel what the futureholds in the digital world of convergence, social networking, digitalretail, search, how technology will influence the consumer experienceand the commercialisation of an audience .

“As Australia’s largest online publisher, ninemsn is delighted toannounce what is set to become the biggest digital event this year,with some of the biggest names in digital marketing and media sharingtheir insights behind some of the best digital campaigns in the past 12months, plus their predictions on what’s ahead for our industry in thenext five years,” ninemsn CEO Joe Pollard said.

“It is designed to be informative, interactive and thought?provokingfor our guests. As the name suggests, FFWD5 will be an excitingopportunity for marketers and media specialists to spend a day trulyimmersing themselves in the future of our industry and take away somereally valuable insights.”

Some of the confirmed speakers for FFWD5 include:

•    Microsoft CVP, Global Ad Sales and Strategy, Carolyn Everson – to discuss navigating the future of digital marketing

•    Daniel Sheniak, Global Communications Planning Director, Nike atWieden & Kennedy – the team behind Nike and Procter& Gamble’sOld Spice campaigns – to present the future of the big idea

•    Jeffery Cole, Director of the Center for the Digital Future – todiscuss the future digital consumer

•    Linda Kovarik, Head ofStrategy, Creative Sherpa – to present the future of social media andits relationship to paid and owned media.

Additional speakers will be announced in the lead-up to the event.