Countdown begins to Foxtel’s Commonwealth Games coverage with six 60# commercials

Fresh from four international award wins at Promax for ‘The (very) short guide to Winter Olympics’, Sydney design and animation company Sixty40 have now transformed the Commonwealth Games into bite-sized chunks of ‘edupromotainment’ for FOXTEL viewers across the nation.

Six 60 second spots will air from today Monday 13 September to Monday 4 October across Foxtel including, FOX8 Animation Domination and The Comedy Channel. They will also feature on Foxtel’s website Foxtel.com.au/delhi2010, YouTube and Facebook pages.

The first three shorts of the six part campaign can be viewed online now:

VIEW THE SWIMMING SPOT

VIEW THE POLEVAULT SPOT 

VIEW THE CYCLING SPOT

Co-written by Chaser founder Charles Firth and narrated by Triple M’sGus Worland, and using the same, award-winning folksy 2D animationstyle, the series of cheeky and witty TV interstitials dissect some ofthe most iconic sports of the Commonwealth Games, including swimming,pole vaulting and cycling.

Whether it’s tempting comeback king,swimmer Geoff Huegill with a juicy hamburger, or drawing the tenuouslink between our nation’s love of beer and bars to Steve Hookersnatural pole vaulting prowess, the satirical shorts are fast paced,funny and are layered with enough animated idiosyncrasies and gags tostand up to repeated viewings.

“The brief was to giveAustralians a bunch of new facts about events they thought they knew,such as swimming and cycling, and to give them a hero to cheer for whenthe starter’s gun went off.  The Commonwealth Games series talksviewers through the rules and historical origins of each sport, proudlyprioritising fiction over fact for the viewing pleasure of all,” saidSixty40’s animation director, Matt Taylor.

Client: Foxtel

After FX Animator: Seb Danta