AMI’s Victorian State Awards for Marketing Excellence announced today

The Australian Marketing Instituteannounced the winners of the 2010 State Awards for Marketing Excellence at alunch presentation today in Melbourne. These state awards are for thosemarketing programs that were conducted within Victoria. National campaigns areentered directly into the national awards. presented at a gala dinner as partof this year’s Annual Conference on 13 October 2010 at the Sofitel Melbourne. 

Among the winners was the ‘Massage en Masse’ campaign for Tourism Victoria via Play Communication which won in the Experiential and Brand Experience Category. On Tuesday 30 March, a new Guinness world record was set with 263 simultaneousmassages – the previous record for the largest ever simultaneous massage was167 people, set in 2009 in Washington DC. ‘Massage en Masse’ was strategicallydeveloped to position Daylesford as Australia’s spa and well being capital.

“The record number of Victorian entries along with the high quality of submissions highlights the ability of marketers to clearly articulate and measure the results of their marketing efforts,” said Australian Marketing Institute CEO, Mark Crowe. “My congratulations go to all the Victorian entrants, finalists and winners for their contribution to a very competitive 2010 Awards for Marketing Excellence.”

Victorian State winners 

Brand Revitalisation

La Trobe University – InfinitePossibilities – La Trobe University in conjunction with TANK  Corporate

Social Responsibility

Bayswater Oval Stormwater HarvestingProject – Siemens Ltd 

Education

How a Victorian University Learnt toSucceed  – CubedCommunications 

Experiential and Brand Experiences

Massage en Masse’ campaign for TourismVictoria – PLAY Communication 

Green Marketing

Parks Victoria’s Wilderness Retreats ParksVictoria

Internal Marketing

Melbourne 2030 – Communicating Leader’sStrategy – Leader Community Newspapers 

Marketing Communications (Business toBusiness)

Promotion and Growth of Reflex A4 CopyPaper – Australia Post – CVT marketing Team 

Marketing Communications (Business toConsumer)

Resorting to its strengths- Hand EyeCommunication 

Multimedia and Interactive

CityGT- VicRoads 

New Brand

Provoking engagement through branding -Oxygene Branding and Communications

New Product/Service Launch

Berwick Technical Education Centre -Chisholm Institute of TAFE 

Relationship Marketing

Clients For Life – PhilipWebb Real Estate

Social Marketing

Driving a record low road toll for thesecond consecutive year – Transport Accident Commission (TAC) 

NATIONAL FINALISTS

Brand Extension

Leggo’s Fresh – Leggo’s Fresh Team SmallDecisions Big Impact – Outlook Financial Solutions 

Brand Revitalisation

OREO takes on Goliath in the Battle of theBarrel – Kraft Foods Ltd 

Corporate Social Responsibility

PEDIGREE Adoption Drive 2009 – MarsPetcare 

Education

Open Your Mind – Open UniversitiesAustralia Growth Solutions Group 

Experiential and Brand Experiences

Cussons PURE Oasis Australian Open Tennis2010 – 2Fish Brand Experience Creators 

Green Marketing

Vileda Naturals Clean and Green -Freudenberg Household Products 

Internal Marketing 

Corrs2010 InternalMarketing Campaign – Corrs Chambers Westgarth The NAB Way – NAB The Siemens Wayprogram – Siemens Ltd 

Marketing Communications (Business toBusiness)

Avoiding the pitfalls of autoclavevalidation – CommOut Picture the Future Project – Siemens Ltd 

Marketing Communications (Business toConsumer)

Picnic. It’s No Picnic – Kraft Foods SalvosStores Shop Donate Recycle Campaign

A new direction for not-for-profitmarketing – DGM Collective Holden Cruze: How a big car maker turned the smallcar market on its head – AJF Partnership 

Multimedia and Interactive 

Yellow PagesDigital Win Back campaign  – YellowPages 

New Brand

Bingle – Pushing the frontiers of carinsurance – Suncorp Personal Insurance Reindeer Preferred Carrots a ChristmasHit – Starship Pty Ltd 

New Product / Service Launch 

Bulla Thick& Fruity – Bulla Dairy Foods, Launch of Telstra’s new retail concept stores- The LAM Agency and Telstra 

Relationship Marketing

Aviva’s purchase by the NAB – AvivaAustralia Utopia – the ultimate in Relationship Marketing – First NationalGroup of Independent Real Estate Agents Limited