The flames make this burger best
September 3 2010, 5:16 pm | | 26 Comments
Hungry Jacks – It’s the flames that make the difference, as shown in this spot via MJW, Melbourne
Hungry Jacks – It’s the flames that make the difference, as shown in this spot via MJW, Melbourne
26 Comments
Crash ‘n’ burn
Wasted creative opportunity with a great strategy to won fire.
This is Burger King’s/HJ real point of difference over the big M
Is she using onion rings as a hoola hoop? No. Yes. No…oh fuck yes she is!
Ha ha ha.
Be happy you have had the account for so long.
That’s what it will say when it leaves . . . so long.
James Bond meets Tales of the Unexpected meets the biggest packshot in the world meets with deserved derision
Strategy – nil.
Idea – nil.
Art Direction – sorry man… been done. nil.
Burnt lettuce? No thanks.
I like it.
Is that you Mastermind?
hideous
It’s ads like these that show how important story is.
This has none.
MJW? Are they still in business?
Bye, Bye MJW Melbourne. No wonder the accounts up for pitch. I’d be moving it too if I was the client and had that ad offered up to me.
This ad looks like another HJs account service/client wonder.
So disappointing. At least the hands thing, although clumsy, gave you some recall. No one will ever remember this crap!
Great Ad guys, maybe if the account is not up for review you’ll have better comments on an Ad well done!
sales figures speak for themselves!
contemporary & stylish. definitely owns it’s category! very fresh guys!
All those anonymous negative comments wouldn’t be coming from the other ad agencies going for the Hungry Jacks account now would they?
Dunno about the onion ring lady, but I have to say, I wish HJ’s was closer because Whopper for breakfast right now sounds might fine!
Pretty cool ad for a shit product.
What, no smarmy dialogue or big-toothed models? This can’t be a burger ad, can it? God, it’s even got a promise. And how did they get away with having the ingredients shown in a different way? Oh, the untold broken rules!
I hate burgers but I don’t hate this ad. A bit different for the category, which is a relief. Has campaign potential, I think.
Quite like the song – takes me back to Resistence Is Useless – especially when the vocal hits ‘surrender’. Nice to see a different kind of burger ad.
Seems like a great deal of posts here from the people who made the ad.
The Burger is cold like this ad. Tragic the agency is posting so many comments for themselves. This one is not going to save the account I am afraid. Obvious postings from MJW who knows the name of an ad unless you work there.
Thought there should be some ‘in the middle dialogue’ here! People posting that the good comments are from agency and the bad one’s from the competition. No kidding! Talk about the ad maybe.
Nice to see a change from the ‘skit’ scenario that’s all I can say. Good luck with it!
who the fuck sings that song?