DDB Group Melbourne develops range of magic dishes for Morning Fresh which transforms from super dirty to super clean in seconds
August 30 2010, 5:56 pm | | 32 Comments
CB Exclusive – To highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to super clean in seconds.
To help launch this new promotion, a series of cheeky web films were produced that showcase the dishes’ filthy and clean sides.
This multi-media campaign also uses web, point of sale and interactive executions (including a Facebook quiz and a ‘Dirty Message’ the user can design themselves) to bring the Dirty Dish range to life.
32 Comments
Fireman is piss funny.
Very different for the category.
Hats off to that.
Yep, that’s how you do it. Love it. Shake up that category people.
Nice one Jimbo.
Pman and Bean – LOVE IT!
Wow! It’s like some sort of Magic Plate you could put a Salad on!
I’m going to be doing my dishes by hand if you know what I mean
It is with some concern that I notice this creative department’s penchant for muscular young men. ‘Perfectly Cut’ and now this? What’s up with you boys? Is it a Perth thing? However, awesome work. There’s a distinct bouquet of metal about this.
Cowboy is funny… well done
Great work fellas.
Even Middleditch couldn’t save ’em. Very old fashioned style, bad advertising.
Funny stuff. Top work, boys.
Perverted. Hilarious. Slightly arousing.
Great, fun work. Been sending the dirty messages to friends all morning. And the dishes ain’t bad, either.
Awesome. Love it.
Only one problem, I like them better diiiiiiiirty.
Something a bit too corny about animated figures on crockery, especially using the old stripped in mouth for the 100%, looks a bit clunky to me.
Brilliant work for this category. Well done P Man and Beans.
Are you guys serious? This is such a well trodden path.
Tired sexual innuendos written to appeal to a jury, not the target market.
Feels like they were written, and shot, by a young placement team.
Diesel XXX already did the porn thing really well.
And Four n Twenty Magic Salad Plate is far wittier than these films.
What’s the point of this?
6.36am and 7.00am, up a bit early to comment on your own films aren’t you?
Or do you always read the blog before you brush your teeth?
At lest leave it a few hours so your self congratulatory messages have a slight air of authenticity about them.
Does Middleditch HAVE to do all the voice overs for ALL his tvcs? Watch out, he’ll turn into Ted….
Top work PMan & Beans. God, you two love advertise ments!
You would have had fun on the shoot Beans.
Idea’s cool. But the web stuff is just not that engaging. Nice try.
Why is Middleditch doing this kind of work?
I remember the days when you couldn’t book the man for love nor money..and now? All this kind of rubbish.
11.34 takes it up the bum. Apparently.
More poorly produced, low rent work from Dead Dull & Boring. Ted will have this client calling shortly.
Talking of Ted. Anything official about him and Coles yet?
Cussons. Dishwashing liquid. Degree of difficult, high.
Morning Fresh, the dishwashing choice of The Village People. Where’s the Indian and the Policeman?
Is Beans the Cop?
There’s no credits on these ads, but the poor bastards have been continuously name checked here on this blog. Let’s not beat them up any more guys. We all make a stinker now and then.
Mat Baker has the midas touch ……….. Good one boys !!!
I think this is a fantastic idea! Well done guys!
Salad Plate: Great.
Morning Fresh Crockery: Shitful.