Biggs: After Effies and MADC success last week, Clemenger BBDO Melbourne is the most effective and the most creative agency in the country
After Clemenger BBDO Melbourne, took out the inaugural ‘Effective Agency of the Year’ award at the Effies on Thursday and the Best of Show at the MADC Awards, managing director Peter Biggs (pictured at the Masquerade themed MADC Awards on Friday night) can be forgiven for believing the agency’s work is both the most effective and the most creative work in the country.
Clems Melbourne, which is the reigning CB Agency of the Year, also won the most Effies and the most Gold MADC Awards.
Clemenger BBDO Melbourne’s ‘Dry Dreams’ campaign for Carlton Dry won a Gold Effie on Thursday night and was then named ‘Best of Show’ at the MADC Awards on Friday night. As well as the Gold for Dry Dreams, the agency won five more Effie awards: three Silver and two Bronze awards.
The next night, the agency took home the two top prizes: Best of Show and The Blackley Award for Creative Leader of the Year, which was awarded to executive creative director Ant Keogh.
Clemenger BBDO Melbourne client CUB took home the Client of the Year title.
The ‘Support Scent’ campaign for Guide Dogs Australia took home three Gold statues, with the ‘Humane Chain’ website for WSPA winning a fourth.
Effie Awards
Gold
‘Dry Dreams’ Carlton Draught
Silver
‘Not Taking M&M’s For Granted’ Mars: M&M’s (Food Confectionary and Snacks)
‘Not Taking M&M’s For Granted’ Mars: M&M’s (Best original thinking)
‘Drop The Bomb’ Carlton Draught (Best original thinking)
Bronze
‘Drop The Bomb’ Carlton Draught
‘Businesses Get Their Numbers Up With Yellow Pages’ Yellow Pages
MADC Awards
Best of Show
‘Dry Dreams’ Carlton Draught
The Blackley Award for Creative Leader of the Year
Ant Keogh
Gold
‘Support Scent’ Guide Dogs Australia (Integrated or Breakthrough Campaign)
‘Support Scent’ Guide Dogs Australia (Best Ambient/Non-traditional media)
‘Support Scent’ Guide Dogs Australia (Best Direct Response Advertisement)
‘Humane Chain’ WSPA (Best Community Service-Interactive)
Silver
‘Rocket Car’ Carlton Dry (Best 45+ Sec TVC)
Bronze
‘Dry Dreams’ Carlton Dry (Integrated or Breakthrough Campaign)
‘Dry Dreams’ Carlton Dry (Best Direct Response Advertisement)
‘Holeproof Girl’ Holeproof (Best 30 Sec TVC)
‘Dove Love’ Pure Blonde (Best 45+ Sec TVC)
‘Skeet Shooting’ Carlton Dry (Best 45+ Sec TVC)
‘Clothes’ Tena (Best 30 Sec Radio Commercial)
M&Ms Bare All (Best Online Advertisement)
‘Urbrihein Family’ Fonterra (Best Film Direction)
Clemenger Proximity Melbourne
Silver
‘Hidden Pizza Restaurant’ Yellow Pages (Integrated or Breakthrough Campaign)
‘Hidden Pizza Restaurant’ Yellow Pages (Best Ambient/Non-traditional media Campaign)
‘Hidden Pizza Restaurant’ Yellow Pages (Best Direct Response Advertisement)
‘Hidden Pizza Restaurant’ Yellow Pages (Best Website)
Bronze
‘Pop What You’re Not’ Smart Car (Best Microsite)
8 Comments
Settle down Biggsy, it’s MADC. Not exactly the major leagues.
Spoken like a true Sydney sider 8.22.
Agency of the year for sure. No other agency has got such a high cailbre of work across so many accounts. Beer, pies, guide dogs, yellow pages, m&m’s (the list goes on). Clems (and gpy&r Melbourne for that matter) are world class and the only agencies that have stood the test of time. The work should make an award show not the city. on those grounds the MADC Has had a cracker of a show.
Strange little puff piece article this. This has all been reported on in other posts either side of this one. The article reads like an internal all staff email. Either that or some serious online bragging from the Clems PR machine.
“the only agencies that have stood the test of time.”
WTF, are you serious?
MADC Best of show for a campaign that only won a silver and 2 bronze???
The Clems self congratulation make me want to puke!
Keep laughing Clems, Patts are coming hard after you. The whole industry knows it.
WHAT THE FARK MADC results makes you the most creative agency in the country????? M is for Melbourne…keep it in perspective people