Win $1000 in a Gruen Transfer-like pitch at the National Radio Conference in October on selling the commercial radio brand

The Siren Creative Council will select two pitches to be made in front
of the Conference audience at the National Radio Conference in
Melbourne on Friday 15 October as part of a session on repositioning
commercial radio.

Two agencies/creatives will be invited
to pitch their ideas at the National Radio Conference. Each pitch will
be for a maximum of 5 minutes.

Each agency/creative agency invited to present their
concept at the Conference will receive $1,000 plus the cost of flights
to Melbourne for one person (if coming from interstate).

Overview: Commercial radio has a rich history spanning 85 years
that has defied generations of critics and continues to flourish. Radio
was the first “wireless” medium; the first mobile medium; the first
interactive medium via telephone; the first to use sms and email to
interact with consumers. Recently radio has also been at the forefront
on traditional media being integrated into, and working with, many
forms of new media such podcasts, streaming radio broadcasts via the
internet, mobile phone applications. The most recent radio innovation
has been the launch of digital radio. In spite of this innovative
approach radio is not seen as a “sexy” or cutting edge medium – some
say it is irrelevant and in decline despite high listener numbers, high
levels of time spent listening, and, the high popularity and intense
scrutiny of, and interest in, radio personalities.

Objective: The aim of this hypothetical pitch is to position
radio as an innovative and must have 21st century medium and counteract
the misperception that radio is “old fashioned” and irrelevant.

Details of Brief: Agencies and creatives are invited to pitch a
concept to achieve the above objective. You can use any form of media,
whether it is a radio campaign, TVC, print advertisement, outdoor,
ambient or social media or other. The concept should be strategic and
reposition radio as a core element in the current and emerging/new
media landscape.

Submissions: Responses would be appreciated by Friday 10 September 2010.

Selection: The Siren Creative Council will select two pitches to
be made in front of the Conference audience at the National Radio
Conference in Melbourne on Friday 15 October as part of a session on
repositioning commercial radio.

Conference Session Pitch: Two agencies/creatives will be invited
to pitch their ideas at the National Radio Conference. Each pitch will
be for a maximum of 5 minutes.

Prize: Each agency/creative agency invited to present their
concept at the Conference will receive $1,000 plus the cost of flights
to Melbourne for one person (if coming from interstate).

How to Enter: Please send contact details, a brief overview of
the pitch along with a hard copy to: Alice Curnow, Commercial Radio
Australia, Lvl 5, 88 Foveaux St, Sydney NSW 2010

For Further information contact: alice.curnow@commercialradio.com.au or phone Alice Curnow on 02 9281 6577.

Download the following PDFs which may be useful:

Australias Listening Presentation 2010_ August (2).pdf

DR Indusry Rpt March2010.pdf
 
Repositioning Radio Brief.pdf