McCann unveils Cheerios Honey & Oats spot
August 12 2010, 5:08 pm | | 37 Comments
AdNews reports that Uncle Toby’s breakfast brand Cheerios, via agency McCann-Erickson, is to unveil this TV spot on Sunday to promote a new Honey & Oats variant.

37 Comments
9 more positive talked about campaigns to go.
McCann make it look so easy.
two bad spots in a row…..
That’s 1 down, and only 2 to go.
Is this one of the top ten most positively talked about ads they were talking about?
thats one chance blow to be most talked about awesome ad
it’s poo. masquerading as wee.
5.58.
Best. Comment. EVER!
Hall & Oates would have been better.
This has mort written all over it
this must be sydney… again..
Not enough ginger in the kids locks for mine.
Is it too late for 5.58’s ‘wee’ comment to make MADC gold?
poop sandwich.
I understand McCanns are Labor’s agency. Surely the most damning campaign ads would be to simply replay Abbott’s many stupid public utterances.
Why they don’t produce a series of ads featuring edits of Abbott’s most ridiculous and self-incriminating quotes is beyond me.
Oh, that’s right, it’s McCanns.
I’m not even going to comment.
I can’t.
What’s the point?
Shit agency puts up shit ad backed up by a ridiculous claim that, if it even has the vaguest chance of success, needs a worldwide planner, new suits, heavyweight name creatives and the complete sacking of management.
It’s actually quite sad.
Balls
McCannot
Aw c’mon guys, credit where it’s due. They did at least use one of the Cheerios to make the ‘o’ in ‘honey’.
I haven’t seen that done in a while.
This would have been awesome if the kid’s voice was overdubbed by Ronnie Corbett.
Original, engaging, insightful, funny, it’s none of these.
seriously, why would you post the ad? It’s an ad, that’s all it is. I don’t doubt, that in two years time, these people might do something good – but the same can be said for everyone. Don’t say it, prove it.
Who made the claim in the first place?
There are some – “bell-ringer” comments here this morning – you all on fire!
McCanns that doesn’t include you.
Wallpaper advertising.
Someone is taking the piss… I sincerely hope so
Cheerio advertising career.
oh dear, someone has to be taking the piss
that kid makes me feel uncomfortable
Showed my 6 year old this ad last night and he said “tell me you didn’t make that ad!!” Enough said.
Kluger ’08
Quentin? Is that you?
Someone is taking the piss… I sincerely hope so
No credits????
I spent some time at McCann in the Nineties. back when we were the third biggest agency in Sydney. When Lynchy called us the McCannery even when we won awards.
Alas, a regrettable drinking incident with a senior McCann seagull marked me as one never to darken their door again, but I do have a soft spot for the old place.
Reminds me of this:
http://www.youtube.com/watch?v=pK17P_Iaai8
Seriously it’s time to get rid of Management
11.35pm.
The term Management implies that somebody is managing something. Please find a less misleading reference in future.
Not in the diner 11:35, not in the diner.
terrible agency.
http://www.youtube.com/watch?v=Ww9EU-m5gSc