Colenso BBDO, Auckland lures Daniel Wright from Tribal DDB as digital creative director

Colenso BBDO, Auckland has lured Daniel Wright from Tribal DDB as digital creative director, effective the end of August.

Wright, who has been Tribal’s CD since March 2008, brings with him over 15 years experience working for some of theworld’s leading digital agencies, and with clients including Coca-cola,Nike, McDonald’s, Cadbury and Diageo.  His work has regularly wonawards in New Zealand and the UK, including a D&AD Pencil, severalCannes Lions and awards at One Show and AXIS.

Says Colenso BBDO managing director Nick Garrett: “Dan is a greataddition to the team and we are really excited about getting him onboard. From the minute we met we knew he shared our passion for thework and we believe that between Dan and Aaron Turk – our other DigitalCD – we now have the strongest digital offering in New Zealand.”

Says Wright: “I have always admired the work coming out of Colenso -and I’m excited to be joining Nick Worthington, Nick Garrett, Turk andtheir bloody clever team.

“It was always going to be a tough decision to leave a group I have somuch respect for, but from where I’m standing, Nick and his team lookto have things beautifully lined up: Broad ideas about what digital canbe, enviable client relationships, and stellar talent across manydisciplines aligned to produce exciting, open-ended ideas. I can’t waitto get stuck in.”

Says Colenso BBDO executive creative director Nick Worthington: “I’mdelighted Dan will be joining us at Colenso, he’s clearly one of thebrightest minds working in the digital area and the more people we’vegot like Dan across our clients the better.”

Wright has been a member of the CAANZ Digital Leadership Group and served on the judging panel of AXIS in 2009/2010.