Google searches on via Johannes Leonardo
August 9 2010, 5:50 pm | | 8 Comments
Johannes Leonardo, the hot New York creative agency half owned by Aussie expat creative, Leo Premutico, has launched new creative work for Google. The “Brotherand Sister” spot allows audiences to see a story of sibling interactions,through the results of a Google search experience. Likewise, the “NewBaby” spot allows audiences to travel through the adventures ofplanning for parenthood.
8 Comments
The standard we all expected.
Objective: Persuade people to use Google when searching the Internet.
Wow, this must be the most effective campaign in the entire history of advertising.
Boring.
Yes these are logical but lacking emotion.
IMHO It’s a bit lacking in charm. And the whole brother sister thing is plain creepy.
Google hardly NEEDS to encourage people to use google as a search engine, so I guess this is nothing more than a vanity campaign, just to – you know – do something.
The work’s ok, nothing special. I actually like the fact it uses the essence of the google experience, rather than go all tangental. But as someone else said, it’s lacking emotion.
Good brief and client though.
Interesting that Google’s agency isn’t these guys.
Incredibly dull. Surely this is an internal google hype tape and not an ad?