Special Group cleans up July NZ Newspaper Ad of the Month with ecostore laundry powder
SpecialGroup, Auckland has won the July New Zealand Newspaper Ad of the Month award withtheir press ad for ecostore.
“The ad’s got topicality. That’s how anewspaper should be used to make a statement”, said the judges,referring to the fast turnaround response to an article in the previousday’s newspaper.
The July Ad of the Month judges were PaulCatmur from Barnes, Catmur & Friends, Scott Harley from Spawn andKate Humphries from Media Design School – all based in Auckland.
Credits
Client: ecostore
Creative Director: Tony Bradbourne
Creative Director: Heath Lowe
Creative Director: Rob Jack
Managing Partner: Michael Redwood
Special’swinning team receives $250 cash with the ad sponsored by the NAB intothe 2011 NZ Axis Awards. The ad also appears in the “What’s New” sectionof AdMedia and becomes a Finalist in the 2011 $10,000 Newspaper Ad ofYear competition. Any ad (including ads created in Australia) that’s run in any newspaper in New Zealand is eligible to enter the competition. Email ideas@nabs.co.nz for competition details.
To view all the Finalists in the current Newspaper Ad of the Year series visit the NAB website.
5 Comments
could we have a larger, readable version please? What was in the previous day’s paper, July is a distant speck in my memory. Cheers then.
What do you call three CDs in a room working on one ad?
Wow, 4 Chiefs and no indians.
Not very ‘speshal’.
I’m thinking I need to elevate the importance of our detergent print ads from our junior team to our CDs. How ignorant of me.