Sydneysiders see Big Money for the first time
Viewers tuning in to Channel 7 and 9 this week will catch the launch of IMB’s ‘Big Money’ campaign, the building society’s first major push into the Sydney market.
The TV commercial, created by agency Radar, Sydney, uses giant sized notes and coin props in humorous vignettes to bring to life the big savings that IMB customers can expect when compared to the big 4 banks. The integrated campaign is brought together by IMB’s tagline of ‘better value banking’, supporting their overall value and service positioning.
Actively seeking to build their brand and awareness in the Sydneymarket, the $1.5m campaign will be seen across TV, press, radio,outdoor, branch promotions, online and POS.
Agency: Radar, Sydney
Writer: Jon Skinner
Art Director: Christian Finucane
Director: Luke Eve
Production Company: Jungle Boys
15 Comments
Imagine what you could hoover with that note!
She’s going to rack up a massive line.
Mmmmm.
‘Humorous vignettes’ + ‘Integrated Campaign’. Yep, that sure ticks the boxes alright.
And look how far (and integrated) that $1.5mil stretches? Yep, sure ticks all the media boxes too!
Must mean its an all round winner. Especially when you add the cut-through ‘mnemonic music track’.
Heck I can see this really cleaning up with a swag of awards for……………who the hell did this?????
a truck size 2 bucks is still a 2 bucks
Shouldn’t the credits read 12:20 instead of Radar Sydney. Maybe the client should know this too and maybe they’d move their business to 12:20 as they seem to be the ones who did the work.
Think I’ll photocopy all my cash at 300% right now before everyone else starts doing it.
8:44: Good point.
I don’t understand why 12:20 is being considered by Anonymous as a listed credit. Is it a joke? Because it’s not funny. Radar was the agency who worked on the commercial.
I heard it was all 12:20’s work. Just sayin’
No. It was Radar. 100%
50:50?
If it’s Radar’s work why is it that the creatives credited with the work don’t work there. Instead they work for and own a different agency called 12:20? Just seems strange.
Don’t Radar have anyone good enough to come up with ideas for their own agency?
2:18: Nope. They don’t.
Gee… looks like some one remembered Aussie Post’s “Saying Goodbye to some Big money” ad from long ago..even managed to acknowledge the old “We deliver” line in the copy
!
I think it’s a great ad. The creative execution and message is clever and clear… everyone gets it… you save money with IMB! Congratulations to RADAR and everyone involved.
P.S Even if RADAR did use 12:20 it’s all about how you deliver it! RADAR brought it to life so well done!