Joe Hawkins’ Adfest Diary – Day Three
DDB New Zealand creative Joe Hawkins (far left), with Naoya Hosokawa(a CD at Dentsu Tokyo) at the AdFest Closing ceremony, has justfinished judging Adfest in Japan. Here’s his final daily report for CB.
Brilliantnews. I found a vending machine that sells panties. Hard to tell ifthey’re used or not, but the little container has ‘sniff holes’. If Iwas a betting man…
So, day three at AdFest.
Truth betold, the Outdoor Jury had it relatively easy as we’d managed to make alot of headway in the first two days. Metal had been awarded and we’dalso decided on the Grand Prize (Prix/Best of Show) for the Outdoorcategory.
Without giving anything away, it was a very close vote for best ofcategory. And it was between two pieces of work, both of whichrepresented the fresh, ground breaking thinking we’d been asked to findfrom day one.
That’s all I can say. And that we were all very confident and happy with the final result.
I know that sounds like a very clichéd and expected thing to say, but it’s true.
Which brings me to one of the great things about AdFest.
AdFest prides itself on a judging process where juries are encouragedto spend the majority of their time discussing the work. Sure, we hadthe palm pilot voting machine things, where we could all vote inanonymity and feel protected in our opinions. But when it came to thesharp end of judging, we were given the luxury of time to really talkabout each piece of work.
And that’s why we were all happy with the result. Because we made surewe were. There were no rushed decisions, and no compromises for thesake of getting things done.
It’s a process that AdFest can be proud of.
Anyway, enough of the gushing praise. AdFest have done another great job and I’m sure every other jury member will agree.
A couple of things I’d like to finish up with…
I’m not sure if I can go back to using a toilet that doesn’t have a heated seat or a squirty rinsing water jet.
The Japanese people really are as friendly and helpful as everyone says they are. Even more so.
And if anyone fancies going into partnership to import a series of’tasteful’ vending machines into New Zealand, give me a shout.