Libs say: Stand up for Australia; Labor says: Let’s move Australia forward together; Greens say: Who you vote for matters

| | 15 Comments

Screen shot 2010-07-19 at 7.38.26 AM.pngScreen shot 2010-07-19 at 7.46.30 AM.pngScreen shot 2010-07-19 at 7.54.44 AM.pngThe major parties both launched their election commercials on national TV over the weekend, while the Greens have yet to do so, apart from via their own YouTube channel.

About $10 million a week is expected to be pumped into advertising during the next five weeks by Labor and the Coalition, reports Simon Canning in the Australian Media section, with most of it going on TV, newspapers and radio, but social media such as YouTube, Twitter and Facebook could play a small but crucial role.

The Labor campaign is via McCann-Erickson, Sydney while the Libs work is out of Kelly Gee, Brisbane, co-ordinated by Mebourne-based adman, Mark Pearson.