Bashful appoints in Sydney and Melbourne

Creative and strategic agency, Bashful, has appointed two key senior staff members to their Sydney and Melbourne offices. Account Director Ana Lynch (left), and Strategic Planner Matt Langler (below left) have joined the Bashful team, based on the addition of clients such as Goldwell, Bloch and General Pants Co. to its youth and popular culture skewed portfolio.

Langler will work closely with Bashful co-founders Simon Bookallil andEmil Vrisakis in the Sydney office to help grow the business in termsof client acquisition and service offering.

From his role with Modular, where he partnered the record company’sartist roster with brands such as Ksubi, Lee Jeans and General PantsCo., to his consulting work as Marketing Director for the newlyestablished V Festival Australia, Langler has had a wealth of industryexperience. Matt has most recently worked as Business DevelopmentManager for Right Angle Studio, publishers of Australia’s leadingonline sub cultural guides – The Thousands City Guides.

Lynch will lead the agency’s Melbourne client base, which also includes Jacqui E and Metalicus.

She has most recently been working with Grey Group in Melbourne,heading up Procter and Gamble’s beauty portfolio for Australia and NewZealand. Over a four year period she has helped launch over 20 productsand spearheaded several commercial innovations across brands such asJag, Gucci, Hugo Boss, Dolce and Gabbana and Lacoste.

Says Simon Bookallil: “Ana and Matt’s skills and industry experienceare exactly what we need to shift Bashful to the next exciting phase ofgrowth.”