ABC to air Gruen Nation – a series of 45 min. specials – to run ‘X-ray over the federal election’

ABC TV today announced GRUEN NATION, a series of extra-length, extra strength specials, to be broadcast during the upcoming federal election, from the makers of the hit show about advertising, The Gruen Transfer.

Hosted by Wil Anderson, and featuring Gruen regulars Todd Sampson and Russel Howcroft, GRUEN NATION will ‘run an ‘X-Ray over the federal election’ – its advertising and all the other tricks political parties use to get their message out – in a series of 45 minute specials.

Political insiders, and campaign veterans, will join the two advertising gurus to dissect each week’s events as they unfold. 

Says producer Jon Casimir: “An election campaign is about show business. But while everyone else will be busy discussing the business, at GRUEN NATION we’re only interested in the show. We’ll be trying to find out why is the election jingle extinct? And, if Filippino politicians can make campaign ads dressed as superheroes, why can’t ours?”

Whether it is a million dollars spent on an advertising campaign or ahundred dollars spent on a haircut or a tie, GRUEN NATION will be thereto decode what’s going on for the audience and point out the manystrategies political parties use to influence voters.

Says Headof Arts and Entertainment Amanda Duthie: “GRUEN NATION will be just asfast, funny and entertaining as The Gruen Transfer. It will be anenlightening look at the political spin around this very importantelection.” 

Like its parent show, The Gruen Transfer, GRUENNATION will offer up, and dissect, a feast of messaging brilliance andbunkum – not just from our 2010 election, but from down the years andaround the world. GRUEN NATION promises to bring punters an election asthey’ve never seen it before – from the inside.

As Wil Anderson puts it “If the ABC is the national broadcaster, then GRUEN NATION is the national bullshit detector”

GRUEN NATION is a Zapruders other films and ABC co-production.