Four’N Twenty stages a Scottish invasion – workers cop eyeful of a man’s “meat and two veg”

CB Exclusive – Clemenger BBDO, Melbourne has launched a campaign for Four’N Twenty’s new Legendary Angus Beef Pies. Createdby Julian Schreiber and Tom Martin, they unearthed a little-known factthat in the past, Scots have actually never been very welcome onAustralian building sites. It’s not personal of course, but merely theinevitable result of their uniform of choice – the Scottish kilt.

THE LAUNCH SPOT takes us through a building site populated with bothhardworking Aussies and Scottish builders. And it’s here that we havethe opportunity to witness the many pitfalls of the Scots wearing theirtraditional dress. A bend over here, a bit of jackhammering there andsuddenly the Australian builders are copping more than an eyeful of aman’s “meat and two veg”. A sight that could potentially scar these menfor life.

Ant Keogh, executive creative director of ClemengerBBDO, Melbourne, says the campaign builds on Four’N Twenty’s sense ofhumour. “Four’N Twenty understand their consumers and know that takinglife too seriously is not the way to sell meat pies,” he said.

Four’N Twenty Brand Manager – Mark Malak