George Patterson releases next two Boost spots
Cadbury, via George Patterson Y&R Melbourne have just launched the next two ads in their recent campaign for Boost -one of Australia’s most popular chocolate bars. The series of commercials, directed by LA based Tim Godsall viaRevolver Film, is shot sitcom style with the character of Boost played by hot new English comedian Marc Wootton whose show ‘La La Land’ has been a recent hit on American and British TV.
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Far East Adventure
French End Line
CREDITS
ECD: Ben Coulson
Art Director: Chris Northam
Copy Writer: Simon Bagnasco
Agency Producer: Romanca Jasinski
Production Company: Revolver
Director: Tim Godsall
Exec Producer: Michael Ritchie
Producer: Georgina Wilson
Editing: The Editors
Group Account Director: Mike Napolitano
Account Manager: Will McLachlan
Head of Planning: Kate Smither
Head of Digital Planning: Luc Wiesman
Social Media Manager: Zac Martin
34 Comments
Ummm – I don’t get it.
I get it. It’s jay Furby. The fucker is hung like that boost bar.
Liked this concept better when it was a TV show with a foul mouthed bloke in a dog suit. And Wilfred would probably have done a better job of selling chocolate than that giant turd.
As bad as the first lot. So consistent if nothing else.
Has anything ever before tried so hard to be cool?
Seems like they are just funny choc bar ads to me.
I like that they don’t make sense the way most ad formulas say they should.
I think the end lines are inspired. Made me chuckle.
It’s a chocolate bar you tools. You just need to plant the brand in people’s heads. I think it’s funny and it beats the crap out of traditional conservative humour we can see in just about any other spot. You guys are starting to sound very set in your predictable ways. I can’t believe I’m just about to say this but here goes; Thank god you guys weren’t on the client side. Conservative fools. Break the mould guys. Do something interesting.
These aren’t as funny as they think they are.
Its one thing to be effortlessly funny but its another to not put in any effort to be sure it is funny.
George Patterson Melbourne doesn’t do bad very well, folks. It might be weird, it might be slightly skewed or might not make sense at all, at least initially. But, if you’re looking to stick your ratty little jealous teeth on any of their work, you’re gonna have a bit of a rough time. Those guys are good and it shows. Just see the Cannes results. They don’t lie.
Still try hard, choc bar is still a cunt.
Picturing the team trying to come up with those wacky end lines makes me want to eat my own head.
I think they are bloody funny. Anyone who has bagged them can’t tell me they wouldn’t have them on their showreel. Show some support for your aussie mates, you’re as bad as the bitter contestant on Masterchef last night.
I do work for the Brisbane side of GPY&R. Yep, I’ve come clean.
But holy shit these ads make me laugh out loud. Presumably the strategy is to engage with yoof. Irreverence is the key and all that.
But a London sounding chocolate bar taking over the poor fellas life is golden. And it looks like a giant poo too. Hooray, confectionery ads that are fun. Not up themselves.
Inspired. Love it.
The fact that this rips up the rule book is great. But i also don’t get it.
And if it actually works, then I REALLY don’t get advertising anymore!
Random does not equal funny. Contrived and aggravating, maybe, but not funny. Tells me nothing of the actual bar or why in fuck’s name I should eat it. Does not make the brand endearing, more annoying and looks like a giant shit in the living room. Sure, they might do good work, but this ‘aint it.
Not only does the Boost Bar look like Mr Hanky the Christmas Poo but it is just not funny. IMHO.
To be fair I thought to myself, “Self, you’re just turning into a cranky old fart!’.
So I asked my teenage son what he thought.
He thought they were shit.
Funny and better than seeing some slow mo milk and sugar colliding together! Snore on
You’ve all missed one important aspect to this TVC- why bring in an LA director and a Sydney production company? I know many directors in Melbourne who would have done just as good a job! One room, mess, big turd and a passable talent (big deal about his show- he’s not much of an actor). Why would Patts go this route? What’s the politics? Why not give the production companies (and the flow on) in Melb. a boost during these lean times?
Must have shot the budget way up too.
Those 2879 views must make the client nervous. What should console them is the 29 (twenty nine) subscribers. That would be the client, and the agency.
Two and a half men is fairly shit as well, yet funnily enough you can’t escape the bastard on TV. Why is that?
Geez, i must be losing my touch because I think they’re a classic. Top stuff Northam & Baggas! No I don’t work at Patts you poons, used to, but not anymore. Ah and they’re just ads people, let’s all take a nice deep breath and eat a pie. Had a thai chicken pie on Sunday, fuckin awesome. You don’t really even need tomato sauce.
I don’t know what’s happening to me. I was a vociferous critic of this work at first. But this campaign is growing on me. Keep ’em coming Patts, you just might have started something. And I’m no twenty-something. Closer to 60.
I like these a lot. Having worked on chocolate bars in the past I know how hard it is to get away from formula driven ads based on rational product attributes. These personality based brand spots are awesome. Lets not forget that punters are smarter these days, surely we don’t need to tell them when to eat a chocolate bar, drink a coke, enjoy a beer or buy a tampon. It’s about awareness and how long that brand sticks in people’s minds.
BOOM.
all bloody brilliant
about as funny as a nail gun in your leg
Next time everyone whinging on here that’s said ‘too random, I don’t get it’ gets an ad knocked down, compromised and pissed on by account service / client – remember this. They got it through.
Fucking hard enough to sell funny, let alone decent. At least they sold funny.
Nothing funnier than a nail gun in the leg.
10.40, The fundamental flaw with your argument is thus – they are not funny.
Name me three campaigns in this category in Australia that are better than this, go on.
There’s so much genuine shit done in this industry, why not save your venom for that?
Typical ad break:
Coles Down Down, Prices Are Down Giant Hands
Ugly Ranga Kid Saying Things that Rhyme With “O” for Milo.
Crazy What’s New Lady With the Huge Teeth Pretending to Smile.
Maybe Something Half Decent But Nowhere Near Great.
A Shouty Retail Ad
A Well Preserved Hollywood B-Lister Telling You That You’re Worth It.
And that’s about it. So you know what – when Boost comes on the telly, I’ll watch it. And get a bit of a smile, mostly over the end-lines, but still. Unfortunately, these latest spots lack the hot chicks of the first lot, so hopefully if there’s more to come, they rectify that.
Anyone who’s worked in the business for longer than 2 years knows enough to not dump a bucket of shit on anyone who is at least trying to do good. These guys are obviously trying to do very good, and succeeded in doing good.
Which is better than most seem to manage.
Boost is like the guy who spends an hour in front of the mirror trying to look like he’s just got out of bed.
In this town there’s only two agencies doing great creative work: Patts and Clems. DDB is trying to, yet long, long way to go yet. The rest are hit and miss or not trying at all. They might make money, and lots of it, but creative, they ain’t. And then there’s the small shops that sneak the occasional punch here and there with panache. That’s the reality. It is not a piece of cake to produce great work, so it’s infuriating that people come here, with the aim to hurt, essentially, the people that are working their asses off to do it. Jesus guys, get a life and have a good look at yourselves and most importantly, at your own work before you cast the first stone.
back to the nail gun in the leg. you mean the whole gun?
10 AM. You’ve nailed it. (in the leg)
9:40 – for some, probably. However, I don’t think you have a dictatorship over what we can and can’t laugh at.
Or do you?