Saatchi’s Sydney, Leo Burnett Sydney lead Aussie pack at shortlist stage of Direct Lions
16 Aussie entries have made the cut at the shortlist stage of the Direct Lions, with Saatchi & Saatchi Sydney and Leo Burnett Sydney leading the way, with four entries apiece, followed by Droga5 Sydney with two.
Agencies scoring one shortlist are: George Patterson Y&R, Melbourne; BMF Sydney/Holler Sydney; Lowe Sydney; Clemenger BBDO Sydney; Three Drunk Monkeys Sydney; and DDB Sydney.
In contrast, New Zealand scored eight finalists. In all, 164 entries made the cut, with metal to be awarded Monday night at the Direct Lions ceremony.
PHOTO 5
CANON AUSTRALIA
CAMERA
LEO BURNETT SYDNEY
BEER IS CURRENCY
LION NATHAN AUSTRALIA
TOOHEY’S NEW BEER
SAATCHI & SAATCHI AUSTRALIA
IT’S NO PICNIC
CADBURY
PICNIC CHOCOLATE BAR
GEORGE PATTERSON Y&R MELBOURNE
NOTHING SOFT GETS IN
TOYOTA MOTOR CORPORATION
4WD RANGE
SAATCHI & SAATCHI AUSTRALIA
PHOTOCHAINS
CANON AUSTRALIA
EOS DSLR CAMERA
LEO BURNETT SYDNEY
6 BEERS OF SEPARATION
LION NATHAN AUSTRALIA
TOOHEY’S EXTRA DRY BEER
BMF SYDNEY
NOTHING SOFT GETS IN
TOYOTA MOTOR CORPORATION
4WD RANGE
SAATCHI & SAATCHI AUSTRALIA
PHOTOCHAINS
CANON AUSTRALIA
EOS DSLR CAMERA
LEO BURNETT SYDNEY
4320 LA/SYD
V AUSTRALIA
AIRLINE
DROGA5 AUSTRALIA
SOCCEROOS 2010 FIFA WORLD CUP QUALIFIERS
FOOTBALL FEDERATION AUSTRALIA
SOCCEROOS FOOTBALL TEAM
LOWE SYDNEY
SUPPORT SCENT
GUIDE DOGS AUSTRALIA
SUPPORT FOR THE BLIND
CLEMENGER BBDO MELBOURNE
SUN SOUND
THE CANCER COUNCIL
SKIN CANCER PREVENTION
THREE DRUNK MONKEYS SYDNEY
CALL FOR ENTRIES
AWARD
ADVERTISING AWARD
DDB SYDNEY
4320 LA/SYD
V AUSTRALIA
AIRLINE
DROGA5 AUSTRALIA
NOTHING SOFT GETS IN
TOYOTA MOTOR CORPORATION
4WD RANGE
SAATCHI & SAATCHI AUSTRALIA
PHOTOCHAINS
CANON AUSTRALIA
EOS DSLR CAMERA
LEO BURNETT SYDNEY

8 Comments
An interesting early stat. Lion Nathon are kicking Fosters arse in the beer client comp for the first time!
How do you get 3 finalists in direct for the same piece of work?
Well done Shane.
Cos it’s awesome!
How?
If you are a privately owned award show the more people enter the better your profits. If your award can triple their profits from one piece of work you’d be pretty happy too.
If you are an agency desperate to win awards you will be obliged.
Award show owners happy. Agency happy. Everyone wins.*
Any idea where we can find the full shortlists?
The Cannes Lions website? Just a guess.
Interestingly, the Direct Shortlist ‘hasn’t been announced’,
according to Cannes.
http://www.canneslions.com/work/direct/
???