Australia’s Cannes Contenders: JayGrey Sydney, M&C Saatchi Sydney and URSA Sydney
In thelead up to the Cannes International Advertising Festival, Campaign Brief showcases the last of Australia’s Lion contenders…
JayGrey, Sydney
The agency was tasked with launching the new fragranced toilet cleaner from Ambi Pur. Be careful how you use it is the message.
JayGrey, Sydney
Ambi Pur released a new range of liquid toilet cleaner gels that combine hospital grade disinfectant with Ambi Pur fragrance to produce a toilet cleaner that doesn’t smell like one.
Jay Grey, Sydney
The agency was tasked to hammer home a powerful clean for White King.
M&C Saatchi, Sydney
Thebrief was to explain the Federal Government’s historic, yet complex 85same-sex law reforms. But the law can be dull, so 85 artists includingReg Mombassa, Jonathan Zawada and Andy Howell translated each reforminto something everyone could understand and wear with pride. AT-shirt. Then, 85 famous Australians championed a reform and a T-shirtto help spread the message: 85 same-sex law reforms. 85 T-shirts. WearIt With Pride. Wearitwithpride.com.au
Freedom ‘grand prix’ radio campaign
M&C Saatchi, Sydney
URSA, Sydney
On Prime Minister Kevin Rudd’s birthday URSA launched a campaign for Aged and Community Services Australia(ACSA). The campaigncelebrated the professionals that care for the elderly populationof Australia and launch with Kevin87, an aptly named ageing video ofthe PM.
URSA, Sydney
A new social destination for young creatives launched to coincide with the AWARD School graduation. Findyouryang.comis a place for young copywriters, art directors, photographers,designers and illustrators to find their creative soul-mate. Using thenetworking capabilities of Facebook, Find Your Yang is somewhere tomeet likeminded people, swap books, be inspired and hopefully find thatspecial someone to work with. Find Your Yang came about aftertwo orphan AWARD School graduates, Luke Martin and Alistair Geikie,discovered the power of teaming up while on a placement at Ursa.