Australia’s Cannes Contenders: Euro RSCG, Sydney and Whybin\TBWA\Tequila, Melbourne

June 17 2010, 5:00 am | BY Kim Shaw | No Comments

In thelead up to the Cannes International Advertising Festival, Campaign Brief showcases Australia’s Lion contenders…

Screen shot 2010-06-16 at 8.06.41 PM.pngNissan ‘370Z Take the Wheel‘

Whybin\TBWA\Tequila, Melbourne

2009 marked the 40th anniversary of the legendary Z range. And the new 370Z was the pinnacle of this rich heritage. The aim was to create a new legend, in what has been a very tough climate for car companies. In Australia car sales have dropped by 22%. Making it an especially tough time to sell sports cars. To get people behind the wheel, the agency met them halfway. THEY SENT THEM THE WHEEL. In the mail. It drove them to a unique website, where they could take the 370Z for a virtual spin. The Take the Wheel idea intrinsically integrated the DM and digital channels to create a bigger, more involving consumer experience.

CSA Screen still 1-web.jpgCancer council ‘Don’t be a victim’

Euro RSCG, Sydney

Against the backdrop of Sydney’s iconic Bondi Beach, on Sunday 15 November. Beachgoers were greeted by the sight of 1700 towels stretched across thesand, each emblazoned with a ‘crime scene’ chalk outline of a skincancer ‘victim’.  The towels are a graphic representation of the 1700Australians who die each year from skin cancer.

Screen shot 2010-06-17 at 4.52.42 AM.pngAerogard ‘Don’t give blood’

Euro RSCG, Sydney

Adshell poster to alert people to the onset of the mosquito season.